Search Engine Optimization Tips Blog

Link building is no longer a simple task; Google has continuously made changes to its search engine algorithms making it difficult to predict with certainty, which links will be useful and which ones will not be picked up by Google. Earlier, link building involved finding high PageRank links and then getting those pages to link to a website. However, with Google’s recent crackdown on paid links and with LSI implementation, link building is no longer a ‘search and register’ exercise. Today, it requires expertise and experience to find relevant links for a website and not all webmasters have the luxury of spending months to find out if their link building exercise has been successful or not.

Google currently takes 3-4 months to calculate the PageRank of a website, this means that a webmaster has to wait 3-4 months before he knows if his link building exercise was successful or not. As mentioned earlier, sometimes 6-8 months can make all the difference between a hotly sought after product and an obsolete product. For example, a new mobile phone is only sought after for a few months, and a website that has the right mix of content and SEO can maximise search traffic only if the webpage for the mobile phone has proper PageRank and incoming links. If the link building is not effective, by the time the webmaster manages to get enough incoming links, the mobile phone will probably be obsolete.

Apart from loosing business, an effective link building campaign is also essential for maintaining the popularity of a website. There has been considerable debate if PageRank plays a role in ranking or not, but the truth is very few PageRank zero sites beat high PageRank sites in Google or any other search engine. Effective link building is a must for any website, and frequent changes in Google’s algorithms have made it very difficult for webmasters to keep up with the latest in link building and search engine optimization.

Link building has become such a specialised and time consuming task that many experienced search engine optimizers prefer hiring SEO firms just for their link building exercise. Google has recently started blacklisting and penalizing sites for buying incoming links to their website, this has made link building a complicated and tricky task. One of the safest link building sources are web directories, however not all web directories are considered ‘relevant’ by Google and search engine optimizers are constantly updating their directories almanac to keep in tune with latest search engine changes.

In essence, link building is not a simple task, and common sense is no longer the only thing that can help webmasters carry out link building. Even experienced search engine optimizers are beginning to utilise the services of specialised directory submission services or firms. Carrying out link building is best left to professionals and if you are not sure where to begin your link building exercise, or you do not want to risk wasting months in link building use a professional submission service.

Rishi Modi
Certified SEO Professional
SubmitEdge

 Subscribe in a reader

• Email Subscription by Feedburner