Ever hear the story of the three bears? The papa bear, the mama bear and the wee little baby bear? We need to be baby bears when it comes to keyword optimization. The little bowl of porridge is just right!
This is papa bear:
“For the best porridge, you can shop for porridge and compare porridge until you find the best porridge for your porridge needs. Porridge can be found at major porridge outlets, but sometimes the best porridge is the porridge you make for your porridge needs yourself.”
This is mama bear:
Do you like bowls of steaming, tasty porridge? Check out this website, and enjoy a bowl of porridge while you play our poker games. You can eat porridge while playing easy blackjack and raking in online winnings which can be redeemed for great prizes! Just settle in with your porridge and enjoy playing to win big.
This is baby bear:
Porridge is a dish that generally consists of ground grain cooked in boiling water until soft and edible and served warm. Many people add milk, butter or sugar to their porridge to make it more palatable. Porridge has been a staple in many poorer societies for years, and was often served to troops and in prisons as an inexpensive source of food for the lower classes.
Get the picture? Without keyword optimization you don’t achieve the best rankings, but with too much of it you will be scrutinized to see if you are trying to game the system.
Some ‘gurus’ will spout terms like ‘2-4% density’ or ‘5-10% density’ constantly. Formulas requiring a keyword phrase to be used every 100 words precisely or at specific places in each article are common.
Google maintains that a properly optimized article should flow naturally, without significant effort on the part of the writer at all. However, until Google stops using algorithms to determine the value of your content, you have to pay some attention just to stay abreast of the competition.
You do have to optimize for keywords. Just don’t make that the sole goal of every article you write! Try to end up with the baby bear bowl, and you will be fine.