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Just Give it Away…

Friday, September 26th, 2008

Your site needs both content and links to survive. Of course, good content is hard to come by – unless you write well yourself. If you have talent in that area, you might be able to boost your incoming link count by bartering your services.

If you can make contacts with other sites in your field and offer your writing services to add content to their site, you should be able to get a link back from the pages you supply. If you gain a reputation as a top notch writer, you might start finding that your services are in demand.

You might think it sounds crazy to ‘just give it away’ – but in reality the links you get back to your site could greatly outweigh the value of the content to your site, and the reverse holds true as well ; a content poor site will probably leap at the chance to get some high quality, virtually free content.

Some ideas to get links using your writing skills include:

Find sites in your genre, and offer to write an article or web page for them in return for a link from their site to yours. You can even find related sites looking for content on freelance markets and offer your services at a deep cut rate to get their attention. When you are contacted about the bid, let them know you are offering the low price because you really want a link.

Do the same thing with blogs. Many blogs are actively looking for guests, and will gladly give you a link. You can find blogs that relate to your site, service or product and get even more valuable links.

Consider advertising your services as an article writer for Directory Submission. You can again offer a low rate in return for a secondary link on the article going to your site. This can be a great way to double your exposure (and your profits).

Publish a wing on your site with ‘free content’ and let people know they are welcome to reproduce it as long as they link back using your embedded link. No-follow the page to keep the robots out of it, and use your link-in’s to feed other portions of your site. Many people actively search for free content on the web, and will be thrilled to find high quality stuff for the taking.

Last but not least, remember that your content represents you wherever it is posted, and that good content is always prime for scraping. Keep on your toes, and copyscape your work frequently to ensure it is not being used without permission. Usually just a note dropped asking for a link if you find a transgressor will bring them in line – a lot of plagiarizers do so without realizing they are violating web etiquette and are simply trying to share what they think is interesting content.

Kind of a compliment, come to think! As long as they are willing to give credit, take it with a smile, and watch those links come pouring in.

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