Today, with the advent of the Internet, one of the most effective online marketing strategies is to advertise with the use of an attractive and interesting online video. If you are going to use an online video to promote a business or a product, you would have to use your budget wisely and pick the most alluring video that you could get your hands on.
Videos are the most used medium to market a business, service or product online. It never fails to amaze and entertain people. It is something that can get viral and popular. Contrary to what many believes, producing a video is actually effortless. Anyone can do it quite easily. They would just have to get the footage and upload it to several social media sites. Any type of camera can be used to record the video as long as it can record clear videos. It may either be a digital camera or a web camera. The only disadvantage of making the video on your own is that it has the potential to look unprofessional especially if you do not have very much experience in producing videos that are excellent.
If you are an amateur with this type of work, you might want to consider the following tips to help you come up with the perfect video to improve your online marketing.
Take time to think of the concept of your video. It may be classy or cutting-edge depending on your creativity. Do not rush into making the video at once. You have to create your draft first before executing any action. It is true that you have to come up with your video now to start enjoying its benefits right away, however, in order for you to come up with a video that has the potential to become popular, you have to plan for the concept and get really creative.
2. Story Line
Plot the story of your video. It may be narrative, in a form of an interview, or product demonstration. The video’s story should be written in paper so that your point will be delivered to your audience clearly. If you can come up with a storyboard or story line, it would be superb because you would have a guide that you can refer to as you create the video.
3. Make It Short And Sweet
The maximum length of an online video when used as a marketing strategy is three minutes. It would even be better if you could make the length of the video shorter. If you need more time to ensure that your point is delivered, you can make the video in segments. Each segment should only be two minutes in length. People do not like watching videos that are too lengthy. Try your best to deliver your message within a short period of time, as people get bored easily.
Keep the video simple. Veer away from placing acts that are not necessary. This will only distract your viewers from the point that you want them to know. There is no need for you to grandstand-you simply need to go straight to the point and make sure that you do it differently.
5. Look Professional
Do not make your video look cheap. Do not make it apparent that you have only done it with a Movie Maker. Even if you did use a free program to create it, make sure that you don’t make it look amateur. Should your budget permit you to, you can also use the services of a video editor to help you edit your clips.
6. Good Setting
Find the perfect place for your video. You may shoot indoors or outdoors. The place would depend on the type of business or product that you want to promote. If you ever decide to shoot outdoors, it would be best to capture the scenes during the afternoon. Ensure that your background is interesting, but not too crowded or busy.
7. Shoot Well
Learn the basics of video shooting if you are to shoot the video on your own. Know the where the lighting should be focused and where the angle of the camera should be. There are a lot of resources online that you can use in order to guide you with shooting your own video. You can utilize these or have an expert work with you to shoot your video, especially if your budget permits you to do so.
8. Encourage Discussion
Give your viewers a way to communicate with you. Provide them a section where in they would be able to add feedback and comments on the video you have made. It is a fact that viewers would want to personally get in touch with the maker of the video. If you post your video on YouTube then you do not have to worry about getting comments as YouTube allows viewers to comment and discuss your videos. If you will share this video on you blog, however, you have to make sure that you enable comments for them to discuss the clip.
9. Have A Purpose
Know the purpose of your video and be real to yourself. If you want to get the attention of investors, create a video for investors. Likewise, if you want to promote your business, make a video that is relevant to your business. You will be able to deliver you message more effectively this way. Do not pretend to be someone else and create a video that you know nothing about. Your video will only be successful if it is real, interesting and something that says a lot about your business.
10. Be Informative
The video should be made to give information and honest details about the product or business. It should not be made as if it is selling the product. No one wants to watch an infomercial. People are more interested in knowing the facts and the benefits of the product. Make sure that the information that will be provided by the video is relevant to the type of business or product that you are promoting. However, try your best to still make it look as interesting and entertaining as possible.
11. Post Regularly
Post as much videos of your product or business as possible. It would not hurt to publish lots of videos all at the same time. You may remove some of the videos if you want, especially if you feel like it does not create much discussion as you have expected. The new videos would be greatly appreciated by your viewers. This would make your audience want to watch more of your videos and keep them wanting for more. If your previous videos were a success and they gained plenty of attention, you should be ready to post another video so that your business or product would grow. Your marketing strategy will end up as a success if you do it this way. Some viewers have short attention spans; therefore, you would have to continually create new videos that are relevant to your business. This will keep them updated and interested with your business or product.
12. Use Good Music
Music is a powerful tool if you want to set the tone of your video. This way, you will be able to make them feel the emotion that you want them to experience. If you want to make use of stock music, you may buy them through the Internet. It would normally cost you $20 to have one. There are also free stock music that you can use, you just need to know where to look and have the dedication to listen to each one of them to find what suits your video.
13. Get A Good Speaker
Get someone to speak for the product or business that you are promoting. You may get someone famous to help you market the product. By having a familiar face and voice in the video, people would be more engaged to the video. The person you will be hiring does not have to be a professional actor; you can just make use of anyone who speaks well and with clarity. This way, viewers can feel as if someone is really talking to them through the video.
14. Share It
The final tip that you should follow to ensure the success of your online marketing is to effectively blanket the web. Do not just post your video in one media site. Post it in as many sites as possible. Try to first post the videos in free sites such as Facebook, Twitter and other social media sites. You can even share the link to your videos to various social bookmarking sites. This would let countless people view and get interested in your video.
You would definitely enjoy a lot of benefits from creating the video. This will help you promote your business online by gathering as much audience as possible. These audiences are your potential customers. Therefore, you would have to ensure that your videos are attractive and impressive. Hopefully, with the tips provided, you would be able to create the perfect online video to effectively market your business or product online. Just make sure you include the links to your website in the video captions as well as the logo of your company or business to maximize the exposure.