Most people turn to social networking sites when it comes to encouraging people to visit their blogs. This is not surprising at all since we all know that these websites offer their services without any charge. Business owners are certainly able to lessen their expenses with the use of these platforms.
However, not all of them are able to reap the exact level of benefits. That is because most website owners are too confident about the quality of their services that they have this impression that everyone would get to love them eventually. Thus, they start to send out spam messages to either Facebook or Twitter. It is actually not bad to be proud of one’s company but you have to keep in mind that everyone is entitled to have his or her own preferences. Social networking sites can definitely help your business to grow, yet you have to make use of them in a proper way so you will not sound like a broken record that only has one thing to say.
You would find below some pieces of advice on how you can whip Twitter, Facebook and other social networking websites in a shape that would be beneficial for the success path of your company. These also include things about what you should do and what you must prevent from doing in those social networking sites:
1. Don’t spam.
Do not spam these popular social networking websites. This will not do you any good, since it would only trigger the site’s blocking feature for spammers and malicious users. There is a great possibility that if you continue to insist what you want, then your account would probably disabled or banned by the site’s administrator. Thus, always be responsible for your actions. Make use of these sites sparingly and yet appropriately.
2. Don’t just post everywhere.
Do not introduce your services by posting your links in the home pages or walls of individuals whom you barely even know. Ask for their permission first. It is because they might not be interested in what you have to offer and it would be very impolite of you to just be involved with a stranger’s social profile. They might even block you as a result or mark your posts as spam, which the website owners will find out.
3. Don’t be annoying.
Most people in social networking sites accept your friend requests or invites for no specific reason at all. It does not imply that they want to be a real friend or a prospect client to you. Thus, if you immediately promote your website on their walls, then you will also be branded instantly as a very annoying person or business who will soon be eliminated from their followers or friends list. Would you also want people to posts things you are not interested in on your page? The last thing you want is to annoy them.
4. Don’t put irrelevant posts.
Make sure that all of your posts are totally related to each other. Sayings from famous personalities can be perfect examples. If you place your website’s link to these kinds of posts in those social networking sites, then be prepared for the raised eyebrows of most of your friends or followers. I mean, who would want to read a post that makes no sense? Furthermore, this insignificant post can even greatly lessen the credibility that you have and might give people the impression that you are simply an opportunist.
Establish a connection with all the people that you have added up or followed in those well-known social networking websites. Know more than the basic information of these people. Treat them as your friends in real life as much as you can. Give them a good sense of your character so you can easily gain their trust and confidence. Let them feel that you aim to be of help to other people with the business that you have come up with, and not simply shove ads to their faces or computer screens.
2. Use your blog.
Encourage the acquaintances that you have made to initially visit your personal blog before the actual home page of your site. This is because your blog acts at the brain or headquarters of your entire promotional strategy. Everything starts in this page. You can place in here the detailed information of your company’s operation and if your friends are attracted with what they saw in your blog, then they will instantly look for your actual website. This step is actually about giving freedom to your prospect clients.
3. Create informative and useful posts.
Your posts must be truly useful to all the people who are in either your followers or friends list. Make sure that it talks only about the topics which can be found in your website. Non-relevant posts have no place in a social networking profile, which was created to gather prospect clients in the first place. You may also give tips to your viewers if you want to as long as they are proven to be effective. Other ideas that you can post include current industry news, humor related to your product or service, or anything that is also entertaining, if not informative.
Once your visitors interact with your posts, make them feel that you have noticed them by responding to their opinions in an optimistic and friendly manner. It is not everyday that a person gets really interested with what you have to offer so while it lasts, do everything you can to grab their attention. Let’s take for an instance the social media site called Twitter. Its re-tweet function can make your post a little bit more popular among the users of the said platform and you have to thank your visitor for that.
5. Be real.
If you have a profile in Facebook, post only authentic media files. This implies that your photos etc should have your real face on it as well as your friends or business partners. This will help your visitors create a positive first impression towards you. Just show to the world the real you and give your prospect clients the freedom to either be the customers that you need or stay as social media friends.
The Down Side Of Social Networking Sites
Our present generation is such a huge fan of social networking sites such as Twitter and Facbook due to its easy accessibility and wide functionality. The said platforms are comprised of various sets of people from teenagers to professionals. These sites can give its users a lot of benefits and we believe that everyone already knows that fact. As you read this part of the article, you might even find yourself agreeing to everything that we are saying. Nevertheless, since nothing in this world is perfect, the said platforms also have their own share of disadvantages and you would find a few of them in the preceding paragraphs.
The first flaw that we are going to discuss can either be a blessing or a curse. The said disadvantage is the capacity of social networking sites to transform something into a huge hit. Thus, make sure that your posts are all about the greatest assets of your business and treat your customers that best way that you can for them to spread only praises about your company because if the opposite scenario happens to you, then you would definitely have difficulty in reviving your image in the said dynamic industry.
Takes A Lot Of Effort
The next flaw of social media is the constant effort that you need to do to manage your business online. Promoting your product in social networking sites can’t be done within a matter of days. The process might even take you months to complete it. As your company continues to grow, then you would also be required to hire in more people to cater to the queries and wants of your larger number of customers. However, every problem has a solution so you can build up a reliable networking team any time.
Increased Expectations From Customers
The third disadvantage would be the constant online presence that your customers would be expecting from you. In order for your online business to be truly successful, you and your clients need to reach a mutual understanding and participate in the ever-effective process of giving and taking. Just answer your visitors’ questions professionally for your credible rate to increase upon the eyes of your followers and friends. Do not mainly concentrate on promoting your services. This will make you look all-commercial to your prospect clients and that will not help you make the necessary connections with them. Again, stable relationships are important in gaining that profit.
Lastly, social media gives you the huge responsibility of being updated with all the latest trends in your niche. You just do not need to go with the flow, you must also counter the waves with necessary modifications in your website. If you do not follow this step, you might get drowned with all the changes that will inevitably happen in the online world. Just stay informed with all of the things that are happening around you for you to ensure your own future and that of your company as well.