A lot of the time and effort spent blogging is done in the hope of getting some decent links to your blog. Not all bloggers enjoy equal success, nor should they. The spoils go to the victors, and those who work hard and smart get rewarded. You can spend several hours ruminating over an interesting blog post, doing massive research to provide your readers with excellent high quality content. However, sometimes despite creating a brilliant post, you may not get anyone link to your blog posts. This is decidedly discouraging and frustrating. You find yourself asking, “What am I doing wrong? What is wrong with my post? Why won’t anyone link to me?” There is no one answer why, but there are some things to consider
Many bloggers are in the same boat. That indicates that something more than just good content is required to get linked to. When you have good content, those who visit your blog will enjoy your posts, but that in no way means they will link to your blog. You absolutely have got to be connected to the proper network that will in turn link to your blog post. You need to be connected to the people that actually share content.
If you are posting a blog, the first thing that you should do is to share it with your friends and encourage them to link to you. It doesn’t matter what their PR is, just get some links started. You can also make use of your opt-in email list to get people link to your posts. It is an old reliable way to do business. Just getting your friends link to you is too limited of an approach. You have to get the attention of other bloggers and get them to link to you to attain a higher level of visibility. Links from popular bloggers can increase your traffic because the blogs of popular bloggers will be getting good visitor traffic and links. You get to ride their wave for a little while essentially.
Make yourself known within your niche community. It undoubtedly is time consuming and requires planning, but it is worth it. Become actively engaged by leaving feedback and comments on those blogs, with an emphasis on being and sounding genuine in all your commenting and feedback. Seasoned bloggers will be able to make out immediately that you are scavenging for links and that you are not genuine, so BE genuine and appreciate their blog. If you do that, the odds are good they will reciprocate which is exactly what you need.
You can volunteer to write posts for relevant blogs to help build your brand or name recognition. All these should happen in the preparation stage before you actually start posting in your own blog. Once people in your niche circle get to know you, you can start inviting them to view your blog posts. You should not totally disregard blogging as blogging efforts will not only help you get some good links but it will also keep your website’s content fresh for the search engine bots. A blog is more than just content, or just links, or just a traffic driver. You can utilize your blog in more ways than just one if you use all the tools available to you.