Target the people who already are interested in y0u!

The thing to remember when preparing blog reviews is that they need to sound genuine to reach people on an emotional level and increase the trustworthiness of your products and services. When these reviews are posted in blogs that share your niche, you multiply their effectiveness compared to simple article marketing or random blog commenting. A niche blog review service will post your reviews in highly relevant niches, increasing traffic and providing additional, relevant back-links to your site.

Since search engine algorithms review each back link that focuses back to your website, it’s important to ensure that they pass muster. Not all links are equal in value, and the overall quality of links varies depending on the website or blog they originate from. One of the main factors that can affect the quality of your back links is the relevance of the pages, blogs or sites from which your links are coming. If your links originate from pages that have relevant content to your own site, then the link will bring greater value to your site, but if you get lots of links from irrelevant niches, they will end up giving no additional value to your website.

Niche blog reviews written by a professional service should include posting on high PR, high traffic blogs in your niche. They should let you know wherever the review are posted, and explain the benefits of each back-link obtained. Having your website reviewed by review experts will create a positive image and a good reputation for your service and products.

You will also find that you get traffic from blog networks that belong to your niche, and your conversion levels will go up from the highly targeted traffic.This can be a godsend to small companies with a limited budget. This traffic will come from the niche blogs as well as people that visit the popular blogs where your reviews will be posted. They will already be primed for your own site since they are interested in the niche.

Your link popularity will improve, as each review brings a high quality link to your website, and you will receive highly contextual links from pages with relevant content and blog domain. Niche blog reviews should be posted only in established blogs with minimum PR1 rating and above, which have already been indexed by the popular search engines and have unique C class IPs to ensure you get the highest level of benefits from each review.

C’mere, little fishy!

The two major advantages of linkbait are traffic:

* Increase in readership
* Increase in bookmarking of your sites
* Increase in advertiser or affiliate revenue

… and higher ranking in the SERPs:

* more backlinks
* more PR
* more competitive keywords

Link baiting techniques require a wired imagination and the ability to make connections between your product or service and current events. You can also do tried and true baiting directed at niche audiences:

1. Hold contests or do giveaways. People will spread the word! Social bookmarking sites, aas well as networks like Twitter and Facebook, let people get the word out for you for free – and fast!
2. Develop free tools or widgets. Automatic backlinks! Just embed your code and make it mandatory to have a link in exchange for the download.
3. Publish useful lists. People love to link to lists! You can do top ten, top 100, top seven or top 50 – even the worst, the best, the craziest – the sky is the limit!
4. Be controversial – but not too controversial. People love to hate! (Don’t let this backfire. Being too ugly can cause the mob to turn on you, and you’ll pay for it later.)
5. Scoop the competition. Being the ‘firstest with the mostest’ works in journalism as well as warfare!  Being first also means you have better chance of getting the best and most links, and staving off others from overtaking you on the SERPs.
6. Provide useful, interesting, GOOD content. Tutorials are great for links. So are series – they keep people coming back.
7. Boast about your accomplishments or charity work. If you help out in your community, let people know. Ask local institutions to link to you.
8. Ask other bloggers to write about you in return for an entry into a contest A nod from others in your niche is great backlinks in Google’s eyes.

A link baiting service can provide  very effective promotion – but don’t start abusing as this behavior can hurt your reputation. If you link bait responsibly, you will find that your subsequent baiting efforts do well as you have become trusted. People will get ticked if you don’t deliver, so make sure you have the goods to back up any claims you make.

Everyone remembers link baiting that went wrong – lies were made up, vicious attacks made that started  flame wars, and so on. However, don’t throw the baby out with the bathwater – there is still a legitimate place for responsible link-baiting – for example, a pearl jewelry blog can take advantage of the fact that the First Lady wore a pearl necklace to an important State function and blog about it. It’s all in how you carry out link baiting that makes it right or wrong.

Blogs used to have to be built by HTML savvy technogeeks, but h free blog creation tools like Blogspot (provided by Google to Gmail users) let almost anyone can create a smart looking blog in a matter of minutes. All of teh deep mystery of setting up a blog is nearly gone, and if time is a factor, you can always hire the job out, thanks to these and other user friendly programs now freely available across the market.

There are usually free templates you can download to get started, and then you can update or change them later as desired. Pics are also easy to download, and you can utilize a large variety of fonts and text colors ato make your blog stand out from the crowd.

Update your blog on a daily basis to get it indexed regularly and to attract more attention. Place hot keywords in your titles and tags to bring extra traffic to your blog, and ask visitors to post as well. Moderate the comments to be sure everything stays kosher.

You can use contests to help get your blog noticed. Try a guessing contest or a competition to choose the name for a new product, and use an attractive, attention getting logo to promote your blog and your business. Create caps or t-shirts and give them away to the first twenty or fifty people to sign into or register on your website by linking from your blog.

By getting the the existence of your blog out there and making it a main go-to place for information and for discussion in your niche, you will start to see people linking in and  search engines will start picking it up as well. When people visit your blog, they often return and link their friends as well. Other bloggers can link to you as an interesting blog to follow, and even niche blog review services can help you out on your way to the top of the blog pile.

Get the word out via a press release!

A press release is simply written material that announces a news type event. These can be picked up and published / circulated by all types of media – television networks, radio stations, magazines, and newspapers as well as online resources – but you have to pique their interest.

People love news and are always on the lookout for a good story. Your company or business can take advantage of that fact by using press releases to disseminate information about  yourself in a positive light, while tying in with some interesting events or stories that are currently hot. Making your selling points part of a ‘news story’ instead of a ‘advertisement’ or ’sales pitch’ will get you a lot more attention than plain advertising will. A press release writing service can pave the way for you if you can’t figure out how to make your business ‘newsworthy’.

The benefits of a press release:

Press Releases quickly boost publicity online and offline. Small and big business owners can profit in the following ways:

Increased traffic to your site – when the press release gets published on a media outlet, it will have your website link embedded in it. People who review your release and want more information will be able to instantly click through and check out your site.

Brand recognition. Get yourself in the news, and people will start recognizing and remembering you. Your target audience and other consumers who read your press releases will see your business name being mentioned and be more likely to remember it the next time they need your products or services.

Cost is a factor in advertising, and this is quite reasonable. An effective press release written by a firm that specializes in press release distribution can get you a lot of bang for your buck.

You can also gain credibility as an authoritative source.  Potential customers will view you as an expert in your field. This means they will come to trust you, and will turn to you because they feel they ‘know’ you.

Create news stories from what is already happening in your company, such as special discounts or sales, fund-raising or community events, charitable donations, free giveaways, awards received by your business or company, contests, grand openings, secondary location openings,  new products, etc.

There are many press release distributors that will turn you down if you format or submit your release incorrectly, so consider hiring a press release submission service to write an SEOd release and distribute it for you.

Do you Squidoo?

In addition, Squidoo lenses tend to get ranked very high in Google. This is due in part to the excellent reputation Squidoo has for providing good information. Squidoo has a page rank of 8 which is very good! If you have put valuable, relevant information on a Squidoo lens that is linking back to your website, you will definitely benefit. Squidoo lenses get indexed on Google very quickly and usually rank very high for the keyword that they are targeted toward, assuming SEO is done. This can increase both traffic and conversions to your site.

Squidoo accounts are free! You don’t have to pay a monthly or yearly fee for lenses or your account. This means that you will be able to have as many lenses as you want. In addition, Squidoo lenses transfers are free. You can actually hire someone to build a lens for you, and then they can transfer it to your account. This means you will have future control over the lens, and can add items, delete them or edit your lens in any way you see fit – without having to contact someone to make the changes for you. (You are also protected from the possibility that your lens could be subsequently accidentally deleted by the builder.)

Once your Squidoo lenses are up and running, the next step is to let people know they are there. You can rank well in the SERPs, but also use other methods. Your SEO firm can also probably help with Squidoo lens promotion in the same way that they promote your articles and other content using social media.

Many people feel it is difficult to build a lens on Squidoo when they are first getting started. Without an experienced guide to show you exactly how to set up your lens it can be very hard to figure out what to do with the various different modules. With no instruction on how to upload photos and correctly optimize and tag your lenses, you may find it hard to get them indexed and ranked in Google.

In addition, you must take care to inform yourself about and avoid certain topics that Squidoo will not allow you to build a lens about. If you create a lense on a topic blacklisted by Squidoo, you will run into trouble. Fortunately, all your problems can be solved by getting a professional team to take care of Squidoo lens creation and promotion.

Decide how much top rankings are worth to you, use the best SEO tactics to get you halfway there, then budget appropriately. A Link Building Service can help you get the best links – but you need to know what those are.

Determining link value can be very subjective. The best bet is to examine a few main signals of quality and trust, then target links that display those quality indicators.

Aged links are better than new links, so look for sites that have been around a while. Links from older sites tend to have more value and trust to pass on, because they have had more time to gain trust from users and search engines.

Even just a handful of links from older, trustworthy sites will increase rankings dramatically. You want to have quality links. That doesn’t mean it only takes a handful of links for top rankings; you have to take into account the industry, competition, current rankings, and the individual site. In a competitive niche, this will be an ongoing race.

A text link from the content section of a page has more value than a link from the sidebar or footer. The part of the page will drive the most click-throughs should be investigated and should determine link placement. A perfect link is one that drives traffic AND passes link juice.

So don’t skip over a great linking opportunity because some people say the placement won’t have much value. Remember, not all raffic comes from the SERPs, non link juice links can still be enormously valuable.

Yahoo!’s Link Domain queries can tell you how many links are going to the page and site you want your link from, and can give you an idea of where thier juice is coming from. You might even find a few new places to get direct links yourself.

Also, don’t skip over sites lack hundreds or thousands of domains linking to them. A small industry site with 100 domains linking to it from other industry sites, competitors, and related sites is better than some random site with links going everywhere, many unrelated to your niche.

You want associations that will help you position your site in neighborhood that can help search engines figure out your relationship to the industry. High numbers aren’t everything. A solid link building package that balances quantity with extremely high quality niche links is your best bet.

Hiring an SEO firm to generate backlinks can help you, but only if they follow the rules and don’t get you tangled up by using black hat tactics.

To buy backlinks is against Google’s Webmaster guidelines, paid links are taboo:

Buying or selling links that pass PageRank can dilute the quality of search results. If you believe a site is engaged in buying or selling links that pass PageRank, please tell us about it. Buying or selling links that pass PageRank is in violation of Google’s webmaster guidelines and can negatively impact a site’s ranking in search results.

Google has a form to report paid links that were bought or rented in order to get PageRank, and asks webmasters to turn sites in that are in violation, so don’t think you won’t get caught, and know thaty you and no-one else will be held responsible for your site, no matter who actually bought the links.

Hiring a link building firm is still a great help if they do it right.You can build as many links as you want and Google will be fine with that as long as you follow webmaster guidelines. In fact, Google actually encourages you to add links to build a better, more authoritative web site. More pages, more articles and more links makes your site user friendly.

Building links is a lot of work, though. You can significantly reduce your work load by hiring a link building company, as long as the firm that you hire really knows what they are doing and follows all the rules. Linking back is the key to getting the traffic plus search engine rankings.

Enlisting the services of a link building company can even help you get your site on the front page of Google, increasing traffic and business for you, so consider that as a good option.

DMOZ is also called the Open Directory Project (ODP). It is a manually categorized directory of websites and pages which are reviewed by a staff of volunteers before inclusion; all listings in DMOZ are free.

DMOZ isn’t generally utilized for search like Yahoo or Bing, but does serve an important function for Google users as Google takes DMOZ listing into account, including it in their own directory. This means that websites that are listed in DMOZ may have a better ranking, since DMOZ has mad PageRank. Since PageRank is a huge part of Google’s ranking algorithm, your website’s PageRank is increased by DMOZ listings since you will receive one link from DMOZ and one from the Google directory. Just being listed in DMOZ can also get you many more links from sites that download the directory.

The main problem in getting listed in DMOZ is the time lag – the site appears to say they have nearly 60,000 editors (volunteers who review and categorize websites) but this is actually a number reflecting all editors the website has had since inception, most of whom are no longer with the project. This means there are hundreds or thousands of submissions daily, and very few editors to review them all. Each editor in addition can only review in their assigned categories, and this means backlogs can occur frequently.

However, this is not the only reason for delays – often, the DMOZ submission is done wrong to begin with. If you submit to the wrong category, it can take forever as it works its way up the queue, only to be bounce to another editor and start over at the bottom of the pile. If that category still isn’t the correct one, the process could start all over again! This means that it is very important to research and make sure you are submitting to the right category.

If you have multiple sites, this may start to eat up a lot of time – so having a DMOZ submission service help you out might be a wise move. They can guarantee that your site is sent to the correct category and editor the first time and keep you from getting stuck in a huge traffic pileup waiting your turn at wrong tollgates.

Some sites may even be rejected because they do not have enough unique content. An SEO can look at your content and tell you if it is unique enough to be considered for  DMOZ. Affiliates are the most often rejected because of too much duplicate type content. Also, sites may be rejected because the submission was done wrong in regard to the title or description – these must follow DMOZ guidelines or editors will throw the request out.

People are not informed that their site has been rejected, so it can be nerve-wracking to wonder if you are stuck in queue or already kicked back as not correct. A submission service can help ensure that everything is done correctly and help you avoid sleepless nights wondering ‘Did my DMOZ submission get rejected?