Facebook is picking up speed again, so what can you do to utilize this ever expanding network? Here are some easily implementable tips you can use to improve your visibility and leverage the social network’s amazing powers…
Facebook claims 120 million members log in at least once each day, and that 1 billion photographs and 10 million videos are shared each month; users post over a billion content blocks, news stories, links and blog posts a week, and that there are over 45 million active user groups.
Facebook’s members-only organic search results include people’s profiles and pertinent Facebook pages, groups and applications. Make good use of these, they will be more important as Facebook internal search is adopted.
Read the blog and other posts from Facebook as they contain hints to the ranking algorithm. This will let you optimize your Facebook related stuff for ranking.
From the Facebook blog:
To search for a particular term, just enter your query in the search box in the upper-right corner of any page. Once you’re taken to the search results, use the filters on the left-hand side of the page to view only posts by friends or posts by everyone. If you’re searching for a specific person, Page, group or application, you also can filter by those results.
By being able to search more types of content that are being shared on the site, you can easily find out your friends’ evening plans and recently frequented restaurants by searching for “dinner,” discover which of your friends are following Michael Schumacher’s comeback during the “Formula 1″ season by searching for the race series, or query “economy” to see if people or your favorite news sources feel that the recession is turning around. You also can search for a company or product to learn what people are saying about that brand.
Wall posts, status updates, links and notes should be optimized, as well as external content such as blog posts and news. You should be putting the call to action in the title tag if possible.
Carefully consider how to use Facebook’s privacy settings for maximum visibility, and post information accordingly. You want to leverage as much power as you can, but you definitely don’t want to be labeled a spammer so be careful. Facebook is a great tool when used correctly!
Last but not least, consider abstaining from games. it makes you not be taken as seriously by other professionals, so consider leaving gaming for another venue.
Tags: Facebook, social networking