Welcome to the amazing world of SEO or search engine optimization! This is such a competitive industry; this could even be an understatement at times. Many people allow themselves to be enslaved by this, if I may say. Numerous search engine optimization firms currently active in the market have skyrocketing profits because of hefty deals sealed with company who want to earn a lot through SEO. I think it is high time to have some quick reality check.
The Requirements To Join In The SEO Competition
The basic step before doing anything is to establish the foundation. You definitely do not want to take the same path that all those aggressive marketers take. You must and should take a different route. Take a different direction if you can, as theirs would only mean you’ll be more susceptible than them at any variants in the search engine thresholds.
Therefore, the most effective strategy when facing with the big guys is to steer clear from their head term queries. As a matter of fact, the more you battle in the queries that are very popular, the lesser profit that you will get. Besides, there is not much money if you take the option anyway. What you can do and take advantage of is to build your niche from the ignored and sidelined query spaces of the huge players in the industry. You can make this happen by making and possessing keywords that you opt to dominate. Utilize long tail queries in drawing search traffic is what you need. This, by the way, does not show up in the tools that you use for keyword research.
And so, if your are taking the path of long tail queries to develop and improve your reputation and visibility, what does this mean then for the big and popular SEO players?
There is no more need to contend on links if you are running after the long tail. You don’t have to spend a lot of time getting links. The increased traffic is much quicker than the long tail link. It is the exact opposite when you battle face on.
Tools for Keyword Research
The keyword research tool, which the search engine optimization bloggers so love to use, will be virtually worthless when you are using the long tail search, primarily because of the low volume of traffic on each query that it produces. This can be avoided for you to fly higher and faster.
Honestly, I have been already discouraged many times because of this. Thinking hard and analyzing for brilliant keyword ideas is futile and pointless if you are going to make use of long tail only because rankings are meaningless here – they do not matter. Your line of strategy should be with regards to topics and not with regards to the keywords. Majority of analytical tools do not filter the data in order to classify and monitor topics. These tools are not prerequisites; they are just mere options.
Tools of Web Page Optimization
When working on the long tails, you do not need all those SEO plug-ins that enables you to finely control your blog content. These are the tools used in blog platforms such as Blogger, WordPress and the like to manage your page titles, meta descriptions, canonical references, and more. Search engine optimization tools can be good when managing crawlers though. Have a paradigm shift – revolving your campaign around keywords.
Tools For Competitive Intelligence
This tool is not effective in your SEO campaign. What these tools for competitive intelligence do is to simply look at backlink profiles. From there, expect to go downhill. The only information you want to know from your competitors’ back link profile is if they are using a strategy or technique that is link-based or not. The only time that it will be beneficial and useful for you is once you come up with or locate a competitive intelligence tool that truly determines a real long tail strategy in progress. Apart from than, you’ll just be wasting your time and effort since you already distanced yourself from that tight competition by choosing the follow the long tail keywords.
Page Performance Tools
The user experience and the effect that your pages gave to them are always important and you have to be always watchful for that. This is the area in search engine optimization resources that you must invest your money, time and effort in, if you only have to limited options and resources. There are no links, analytics, keyword research, search engine optimization ranking factors and browser plug-ins. You will just be down to the most important and essential things that you need: your content and the lasting experience that it can give to your visitors.
Although it is true that competition is present in long tail keywords, more often it is minor, non-authoritative and even just plainly labelled incorrectly. For instance, a PR 7 website’s root page can possibly rank for some incomprehensible reason solely because there is no other page or site that is more relevant and appropriate. Therefore, if you are using your browser installed with plug-ins that are pointing you to irrelevant links then you are wasting your time. This information is close to of no value to you when you are in the competition for head terms. This is useless and very deceiving when it comes to the long tail search. Enough of the domain authority; the important point is to focus on which page is more appropriate and relevant to a certain expression. This way, you get significant and relevant traffic.
Lists Of Ranking Factors
It is quite impossible to look and find accurate and reliable ranking factors list. Mostly, these are just a combination of what many search engine optimization experts consider should be swaying and directing rankings, wherein non-experts and newbies can also give you almost the same helpful ranking factors list. Search engine optimization bias or partiality almost has no effect in persuading the long tail of search. As a result, queries go with the normal rankings, which is based on importance as well as trust.
Why Then Is Long-Tail SEO Techniques Not A Popular Option?
Know this for a fact, that any person or business that has a webpage is possibly running after the long tail keywords. A lot of people have the notion that they are optimizing for search, and concentrates on head terms because they can be identified quite easily. These really bad pieces of advice in the history of SEO made a lot of people spend the last decade continuously opting and battling for these queries the have a very low return on investment.
Your carefully chosen keywords are not the sole basis of your site’s ranking. Search engines continuously do its ranking job each time they find any expression in your pages that is relevant and useful even if you did not think about it, they will provide you with the right amount of exposure that you do not expect. Real long tail strategy and a fake long tail strategy are differentiated by famous head terms in your search goals do not exist.
Head terms in long tail search engine optimization are indeed essential and necessary; however, you just have to avoid the popular ones. In fact, you can have as many head terms you want. Just keep in mind that you should make an effort to make these terms famous by letting people know the importance and value of your head terms. This is contrary to the old and overused head terms that the whole world is already chasing after and most likely cliche by now.
It is always wiser and by far easier to create plenty of traffic from search referral swiftly through an overflow of superb and excellent content instead of getting visitors through a ton of useless links. The most inefficient way of search engine optimization is actually link-basked optimization. You just have to invest in the tools and resources you need and not necessarily be effective in your search engine optimization techniques.
The real deal and secret is creating real value in your website for every visitor you have. Tools and other various methods can just do enough. In fact, there are many options and alternatives available that are better and far more effective that will allow you to focus more and keep grounded so as to be able to do the more important things for your website or business.
As a result, giving sensible, useful and valuable content to your audience will eventually make your traffic grow and thereafter, establish your loyal and frequent visitors and most likely, some of these Internet users will even like to link with your site even without you asking for it.
Essentially, making your search engine optimization load light and easy is just simply ensuring that you give your audience nothing but the best day in and day out. Offer something that is relevant, significant and has an impact in their lives. Do not just set up a lousy site that is filled with crappy links. Ultimately, this is not just a business of good rankings but more so, a business of sharing things that really matter, which is priceless!