Search Engine Optimization Tips Blog

If you are the average internet user, social media is being pushed on you at every turn.

As the need to go more social amplifies, Google’s focus is on consolidating various account profiles into one Google Profile. Now, Google Profiles can now be used as OpenID, meaning users can sign into any site that accepts OpenID simply by using the appropriate Google Profile domain.

OpenID, despite the obvious value behind their platform, simply didn’t take off the way it was hoped, and has still to break into mainstream usage. It’s apparently just not public knowledge that people can use various accounts  as OpenIDs; in fact a lot of the internet users out there don’t even know what OpenID is. Can the action of Google backing open ID with their own Google profiles change this? Most say no.

Google is trying their best to get regular Gmail addys used as formal internet ID, which may be convenient but raises many issues of privacy and security.

Individually, the best bet is to gruop your online profiles and connect them yourself, using Facebook, Twitter and other networks to help drive traffic to eachother in conjunction with your websites and blogs. Worry about branding instead of you own personal one click access – that’s really what social networking is all about.

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