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Is Email Marketing spam by another name? Is there any situation where this is OK? Or is it a dying way to connect with would be customers? Email marketing drifts in and out of favor with web based companies, but has become increasingly popular of late for getting the word out about products and services [...]

Making Email Marketing Work for You Email marketing can be the best tool a webmaster can have, or the most misused and misunderstood. Many people use emails to spam, giving the marketing ploy a bad name. Others avoid it completely, disbelieving in its power. The potential of email marketing is  huge, however, and this tactic [...]

SEO is all good, right? Not Black Hat SEO. SEO tactics that are banned can take your site right down with them if you get caught. It’s best just to avoid anything that could be construed as shades of gray, and stick with proven white hat tactics to get your site moving up the SERPs. [...]

Did you know you can backup your site in case of a hack, and have a chance of restoring it in case of an awful event? Backups of your site should be taken at least once a week, and all of your scripts should install security updates as soon as they are released. This will [...]

Time to talk about spam again. Google, Yahoo and MSN are huge. They employ thousands of people, spend billions of dollars and use untold amounts of computer power and server space to give you and me accurate, relevant search results (and yes, to make money on advertising. Don’t everyone comment on the greed of the [...]

If you are really interested in taking your website to better position in terms of ranking you better stay away from black hat SEO tricks. They will hinder your website’s success contrary to your interests. The term black hat tricks is used to refer to actions that are meant to cheat the search engines so [...]

Now don’t get up in arms if you are a fan of processed meat. We’re talking about a different type of spam! Spam in the internet world is a term used to describe several types of undesirable practices – most of which are geared towards underhandedly mass ‘marketing’ yourself into getting results. Spamming is in [...]

It started as a half page story on a UK financial site, under the header, “Only in America”. It told a tale of a 13 year old boy from a Texas town who used his father’s credit line to hole up with buddies in a motel and play X-Box with call girls he ordered from [...]

We have looked at a lot of ways to improve your links to your website, and different tactics you can use. A few hints have been dropped as to links that will not help your site, and practices that might actually hurt your rankings with the major search engines. Let’s take a closer look at [...]

Matt Cutts needs no Introduction. Matt Cutts is engineer with Google and is been with Google from last 8 years. I don’t think there can be anyone other than Matt Cutts to talk about SPAM and how to avoid Spam on your website. See this fantastic video on “What Google knows about spam” by Matt [...]