Google has some terrific insights into how to avoid being taken advantage of by a scammy, spammy, black hat SEO firm. Many SEOs are actually well educated, rained individuals that keep up with the latest tweaks to algorithms used by search engines and provide honest, trustworthy services that achieve consistent results. Beware, however, SEO ‘gurus’ [...]
Beware the Rogue SEO
May 5th, 2010How to Spot a Black Hat SEO
February 1st, 2010How do you spot a black hat SEO before they take your money, mess up your site in order to artificially create rankings, and run? Finding a reputable SEO firm can be hard, so here’s some tips on how not to get taken for a ride by a black hatter. 1. A legitimate SEO will [...]
Halfway Through 2009 – Make the Rest Count!
June 16th, 2009So, how has the year played out thus far? There have been a number of things rise and fall, alliances made and dissolved, prophecies touted and dissembled. Cuil never made it big. No-one has bought Yahoo – yet! Bing … remains to be seen. Twitter is exploding, along with other social networks. AOL is going strong. [...]
Just Google is Not Enough – Search Engine Submissions
June 3rd, 2009Is submitting your site to Google enough? Only if you only want traffic form Google. Add in Yahoo and MSN, and your chances of showing up for search is much higher. The competition on these large search engines is considerable, however, and with more and more people moving towards vertical search, it is well worth [...]
SEO and SEO Firms
April 18th, 2009The many different approaches to search engine optimization (SEO) can be confusing to a new webmaster. As with all other processes and methods, there are honest ways to do things and crooked or illegal ones. Google says ‘Don’t be evil’, and the best policy is to have a solid site with transparent measures, and you [...]
When You Can’t do it All Yourself
April 4th, 2009Top six questions about outsourcing Sometimes you don’t have the time or expertise to do it all yourself, especially when it comes to marketing and optimization. Here are the top questions about hiring out, and a few tips on making the process smoother. 1) Do you hire an SEO, or an SEM firm? Actually, most [...]
SEO’s and Clients, Part Two
March 20th, 2009When you have a client who is trying to tell you they are operating on a shoestring and only want the services they absolutely can’t do themselves, you need to be careful. Any promises you make could be hampered by misguided efforts on their part, so caution is necessary. Let them know what you will [...]
SEO’s and Clients, Part One
March 20th, 2009As SEOs, we often suffer from the unrealistic expectations that uninformed clients have from our efforts. Frank honesty really is needed to make sure clients understand just what we offer; that it is not a ‘get indexed and high rankings quick’ scheme that we are selling, but a solid foundation to help their site grow [...]
SEO Step By Step Guide– 33. Different Ways of Getting Back Links
February 9th, 2009There are number of ways of getting back links for your website these days and number of link building strategies continue to increase with the increasing importance of back links. Some of the link building methods include: Directory submission Article submission Social book marking – Content oriented sites Blogs Forums Social networking sites Press releases [...]
SEO or SEM? Both?
November 30th, 2008There are many misconceptions about SEO and SEOs. A lot of people think SEO and SEM is the same thing. Well, it’s not. You can SEO without SEM, SEO can in fact be SEM, but SEM without SEO is probably going to fail. On the other hand, SEO with no attention to SEM in certain [...]













