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There are two ways to use article submission. In one, you spread the word about your services and knowledge. In the other, you boost your website’s popularity in search engines by increasing the amount of links to your site.  There is a potential problem though. By submitting to multiple article sites, you can get slapped [...]

Are you having difficulty attracting traffic to your website? Do you have an awesome website and know without a doubt that if you only had traffic, your site would make money? Well, there are myriad obstacles that can prevent your site from being appropriately optimized for search engines.  Unfortunately, these barriers to search engine optimization [...]

When designing your website, there are many factors to consider.  Begin with a solid idea of what you want your site to accomplish.  Everyone approaches website design differently.  Some focus on the design and then add the content while others build the site around the content.  However you decide to do it, the important thing [...]

There are plenty of boxed website options for business owners. A perennial favorite is WordPress which has been around for nearly a decade.  Originally conceived as a tool for blogging, this content management system is now seen as a one-stop-shop for website owners who have an eye on search engine optimization (SEO). The beauty of [...]

What gets your attention when you browse through topics online? Does a news story with a picture displayed to it make you feel more inclined to read it? Does recognizing the name of a particular author draw you in? Is it perhaps the headline that goes with the story that gets your attention? If you [...]

Search engine optimization (SEO) is more than a buzzword – it is an essential process for any online business seeking to increase traffic to their website.  It involves making sure your site is structured properly in terms of design, code, and content so that search engines will index each web page.  This allows your site [...]

Unless you are new to online marketing, you have either heard of Google Panda or been directly affected by it.  If the latter is true, then you are probably familiar with the changes the algorithm updates have caused to search engine optimization (SEO).  But what exactly is Google Panda and how does it work?  And [...]

Web Analytics Must be Included in Web Strategy   How do you know if your search engine marketing (SEM) strategy is working? Is an increase in traffic to your website necessarily the result of your pay per click (PPC) campaign? Or could it be because a recent press release of yours was picked up by [...]

An online marketing strategy is a must in today’s Internet environment. Marketing involves more than advertising – it is a complex process that builds relationships with customers. Multiple elements are required for a comprehensive approach. Particular attention must be given to search engine marketing (SEM). SEM is pretty much like it sounds – it is [...]

Your site has been overhauled, and you have even added a blog. Widgets and gadgets are all in place and ready for action and a partridge in a pear tree has been thrown in for good measure. Now you basically have to keep pushing the link building and the content! No matter how many widgets [...]