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While well thought out, organic SEO process should eventually lead to good rankings, but it must be admitted that at times optimizing and getting good ranking for competitive keywords can be  challenging. Many of the niche markets now have severe competition, and SEO planning must be realistic as you begin working your way through the [...]

An ideal keyword density for a single keyword is 1-2% – in other words, a keyword used once or twice for every 100 words of text. When using longer keyword phrases, extened the parameters a little. When a higher keyword density os required, using a primary keyword phrase and two to four secondary keywords or [...]

Once you have analyzed both your own website and your competition, you can move forward to actually working on your website, the first step is producing content. Copywriting is a skill, and if you do not possess it you should hire an accomplished copywriter. Beware of ‘SEO ‘ writers, as they often use keyword stuffing [...]

We have discussed thorough and complete website analysis as well as the different factors we have to take into consideration for website analysis. Next you must focus on competitive analysis as the next step to full optimization. While the main focus of concentration in website analysis was on our website, now the main concern is [...]

There’s yet another consideration when it comes to keywords, your domain name and your url – and that is branding.  A common oversight when researching, analyzing and selecting keywords is forgetting to include your brand name or company name as one of the keywords. Most extremely small business websites including home based businesses will have [...]

After initial keyword research, brainstorming and analysis, you should have a long list of primary, secondary, popular and long tail keywords. You will need to prioritize these as you cannot optimize for every single keyword all at once – it is a gradual process, with content being added regularly. Should you even attempt to optimize [...]

Keyword analysis can be quickly and efficiently handled on many levels by the SEO firm responsible for handling the overall campaign, but in an ideal world the  business owner rather than the SEO company should be the driving force behind the initial keyword analysis or keyword research process. This is simply because the business owner [...]

Keyword analysis starts even before you choose your domain name and remains a constant requirement for all SEO efforts over the lifespan of your website. Keywords are search terms and related words that people looking for a service or product similar to yours might enter as a query phrase. Once You Start Ranking for Keywords, [...]

Google ignores certain words (known as stop words) – but not all the time. In years past, lists of words that might be ignored were posted hither and yon as well as on this blog, but in September of 2009 Google tweaked the way they treat stop words and the ball game changed a little. [...]

Conducting keyword research is more than using Google tools and Trends to ping high traffic keywords or niche search phrases. Focusing on words that show good demand does no good if they don’t specifically map to what you are offering. Ranking high for a non-relevant high-volume keyword is a waste of time and resources. If [...]