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When conducting SEO, you must target the most effective keywords that are relevant to your site. When your site needs a keyword upgrade, there are a few things you should do to prevent your web-pages from becoming even less efficient. First, make sure it’s a keyword issue, and not broken links, weak content, or lack [...]

Finding a productive niche depends on two factors – a product or service, and finding the right audience to target. A niche is simply a corner of the market where there is a shortage of supply versus demand. A good way to track down highly searched topics is by using a program to find out [...]

Google Webmaster Tools is available free to all webmasters who have registered a site with Google. The tools can be used to monitor your site’s efficiency, check for errors, show you what needs repair and help you optimize for best usability and traffic. First on the list is Google Webmaster’s error report – this will [...]

There is no excuse not to maximize the value you get out of your web analytics. Still, most people barely scratch the surface of their web analytics tools. If you look at your own web analytics data you know how well you are doing right now. You have to compare these numbers to others taken [...]

Google has listed a dozen tools that can help your site shine like a beacon through the wilderness of the web. Granted, they name a lot of their own tools, but the advice is sound nonetheless – and all you have to do to prove their usefulness is to give them a try! First on [...]

I just discovered Google Base. Where has this been hiding? At first glance, it looks like a addendum to Google for the purpose of basically flea-marketing your unwanted goods, but no – you can post PDF files, articles, etcetera – all with links back to your url. They key? Attributing, which is pretty much like [...]

Most of us would already be using Google Analytics but not all of us put this free tool into maximum use possible. Google has made this tool available for webmasters for free since 2005. It is a magic tool that helps small businesses with its sophisticated statistics about a website’s traffic. These statistics are available [...]

Adsense is a broad affiliate type service run by Google. The idea is that rather than you getting involved in an affiliate program with hundreds of companies that don’t have any relevancy to your site, or having to dig to find just a few relevant affiliates, Google does the filtering for you. If you do [...]

There are many things you can do to make sure your ads target the correct demographic. Ads don’t do you much good if people don’t click on them and clicks don’t do you much good if you get no conversions. Target your audience. Exclude sectors of the population based on language, location and even weather [...]

Googlebot will crawl your pages, as long as they have a link that is known to Google. Then Google will update their index, rank you, and include you at the appropriate spot. Sometimes they will crawl you fairly often; sometimes it takes quite a while. If you have spent considerable time and resources updating and [...]