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Google analytics is a free Google tool – and it one of the most important tools for webmasters. Google analytics is perfect for any webmaster who would like to constantly work on their website’s SEO and improve online performance. Google Analytics tool provides a wide variety  of reporting options that can be used to understand [...]

Google Adwords is boosting some fairly new features that some may have overlooked which make promoting websites and products easier than it has ever been. These new features are a mix of revamping the old to be more relevant and some that are genuinely new. The end result is you getting your ads on the [...]

It’s time to talk about sitemaps. What are they? What is their purpose? How many do you need? What kind works best? The sitemap you really need for SEO is the Google Sitemap. Many webmasters also create a static page with organized links to all sectors of their  site for easier user navigation. When we [...]

Traffic is the primary element of conversions leading to sales on websites, and the primary source of traffic for most sites is Google. However, search engines will seriously websites which hosting malware in their domains. Unfortunately, a site can be hacked and infected without the knowledge of either the owner or webmaster. Have you been [...]

There are two different  advertising options which Google offers that you can use to earn money; AdWords and AdSense. AdWords works to sell your own product or service; you are responsible for creating ads to be shown next to search results or on relevant websites, and paying a small fee each time someone clicks on [...]

When conducting SEO, you must target the most effective keywords that are relevant to your site. When your site needs a keyword upgrade, there are a few things you should do to prevent your web-pages from becoming even less efficient. First, make sure it’s a keyword issue, and not broken links, weak content, or lack [...]

Finding a productive niche depends on two factors – a product or service, and finding the right audience to target. A niche is simply a corner of the market where there is a shortage of supply versus demand. A good way to track down highly searched topics is by using a program to find out [...]

Google Webmaster Tools is available free to all webmasters who have registered a site with Google. The tools can be used to monitor your site’s efficiency, check for errors, show you what needs repair and help you optimize for best usability and traffic. First on the list is Google Webmaster’s error report – this will [...]

There is no excuse not to maximize the value you get out of your web analytics. Still, most people barely scratch the surface of their web analytics tools. If you look at your own web analytics data you know how well you are doing right now. You have to compare these numbers to others taken [...]

Google has listed a dozen tools that can help your site shine like a beacon through the wilderness of the web. Granted, they name a lot of their own tools, but the advice is sound nonetheless – and all you have to do to prove their usefulness is to give them a try! First on [...]