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Google has a complex set of rules governing cost of Adwords ads and where you appear in the results. They also have a new tool, designed to make bidding more scientific and less of a gamble. Many advertisers have gone into penny-pinching mode during this recession. AdWords is still a good option for your site, [...]

With Google updating and expanding features for Google Base, you want to be aware how it works. Here’s some snippets from an earlier post, way back in September of last year:  At first glance, Google Base looks like a addendum to Google for the purpose of basically flea-marketing your unwanted goods, but no – you can post PDF files, [...]

In the last post we saw how AJAX can impede our SEO results. In this post let us consider how PHP pages can hinder our SEO efforts. When compared to HTML pages, PHP poses special challenges to the SEO professionals. However this is not to say that PHP pages cannot be optimized effectively. We an [...]

This is one of the crucial questions among the SEO professionals and the responses are more speculative than definitive. This is one of the areas that is not been subjected to enough research. For those who are wondering what we are referring here, all of us would have come across various types of domain names [...]

Is the Google Sandbox still around? What exactly is it, and what does it mean for new webmasters? Google Sandbox was a term used by many to describe the period of time a site used to languish between launch and a solid appearance on Google, accompanied by PageRank and all the benefits thereof. Some sites [...]

Matt Cutts wrote an interesting blog post the other day. It caught my eye because of some of the recent controversy over the permanence of stuff on the web (Facebook, plus a site I am involved with that is a knowledge sharing site). Matt stated he gets a lot of queries about bad pages people [...]

There are number of ways of getting back links for your website these days and number of link building strategies continue to increase with the increasing importance of back links. Some of the link building methods include: Directory submission Article submission Social book marking – Content oriented sites Blogs Forums Social networking sites Press releases [...]

In 2006-2007, Google made some adjustments to the way the relevancy of your site was determined for the purpose of pricing your minimum keyword bids. We all know Google is emphatic about search results being natural – which is why they implemented PageRank (which most people view as flawed, but that’s another topic for another [...]

Many of us are not aware that our website’s hosting and the site’s traffic are closely related. Hosting has tremendous influence on our website’s traffic at large and in particular to the site’s relationship with search engines. One of the major sources of visitor traffic to websites is the organic traffic that we receive through [...]

Lot of us get confused with Pagerank and SERP position. We are not sure whether we need to have good pagerank for good SERP or whether pagerank is still important. We need to have a clear understanding of these two concepts whether we hire a company to optimize our website or we do it ourselves. [...]