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Google Adwords is boosting some fairly new features that some may have overlooked which make promoting websites and products easier than it has ever been. These new features are a mix of revamping the old to be more relevant and some that are genuinely new. The end result is you getting your ads on the [...]

Get Crawled by the Google Spider! SEO is geared towards appearing on the SERPs. If Google isn’t indexing you, they may not be aware you are there, and you could have a major problem. Some of the reasons for not being indexed are covered below, but if you are in doubt of whether you are [...]

We hear a lot of talk about ‘open’. what does it mean, and what are the implications for all of us? According to Jonathon Rosenberg, Senior Vice President of Product Management at Google, being open can mean difference things to different people, so he defined it for Googlers and those who use Google and all [...]

How fast your pages load can impact you in Google. Not only can they impact your Quality Score for AdWords, but rumor has it that soon the entire ranking algorithm will take page-loading time into account. So how do you speed up your load time? Use a site analyzer. These let you check for general [...]

Google has a complex set of rules governing cost of Adwords ads and where you appear in the results. They also have a new tool, designed to make bidding more scientific and less of a gamble. Many advertisers have gone into penny-pinching mode during this recession. AdWords is still a good option for your site, [...]

With Google updating and expanding features for Google Base, you want to be aware how it works. Here’s some snippets from an earlier post, way back in September of last year:  At first glance, Google Base looks like a addendum to Google for the purpose of basically flea-marketing your unwanted goods, but no – you can post PDF files, [...]

In the last post we saw how AJAX can impede our SEO results. In this post let us consider how PHP pages can hinder our SEO efforts. When compared to HTML pages, PHP poses special challenges to the SEO professionals. However this is not to say that PHP pages cannot be optimized effectively. We an [...]

This is one of the crucial questions among the SEO professionals and the responses are more speculative than definitive. This is one of the areas that is not been subjected to enough research. For those who are wondering what we are referring here, all of us would have come across various types of domain names [...]

Is the Google Sandbox still around? What exactly is it, and what does it mean for new webmasters? Google Sandbox was a term used by many to describe the period of time a site used to languish between launch and a solid appearance on Google, accompanied by PageRank and all the benefits thereof. Some sites [...]

Matt Cutts wrote an interesting blog post the other day. It caught my eye because of some of the recent controversy over the permanence of stuff on the web (Facebook, plus a site I am involved with that is a knowledge sharing site). Matt stated he gets a lot of queries about bad pages people [...]