A dilemma many business owners face at some point or another is whether or not to morph their personal Facebook page into a business page. Even if someone wanted to do that, the question as to how to go about transferring a personal Facebook page into a business Facebook page is still looming over everything. Sometimes, when your personal Facebook page has grown to the point that it is no longer a congregation of family and friends but rather family, friends, business contacts, suppliers, freelancers, and any manner of professional contacts – it is usually time to make the switch.
The reason people that find their contacts both personal and professional migrate their personal Facebook page into a Facebook business page is ease – or laziness. The assumption is that your friends and family will not mind the change in the focus of your page or even moving to a new personal Facebook page. While friends and family may go the extra mile – business contacts may not. They may see it as an inconvenience or not even be aware that you are forming a new page, making catering to them the way to go.
In order to change your personal Facebook page to a business page you will need to do a few things. Start by downloading your existing profile content. This is all you will keep as the transition goes through. Your friends will now be changed to fans. Keep in mind that once you make the switch you cannot add more “friends” you can just acquire more fans. You will not be able to go look at your fans profile the way you were able to view them when they were your friends.
To make it all happen, go to the “profile to business migration” page. Make sure that you categorize your business correctly to reach the proper niche searches. From that point on, each step will be explained in order to move you along through the process. To finish things up you will be asked to choose a unique name to represent your business on Facebook – usually your business. As soon as you reach 25 fans, the custom URL is yours. If you already have 25 fans at the time of your account migration the custom URL will appear instantly.
Switching the focus of your profile to a business profile is not always easy, but if you provide all of your friends with ample notice that a change is coming and have a new personal account for friends and family to move to, it helps greatly. Just remember to keep your content on your new business profile focused on the business and not your personal affairs and everything will transfer smoothly.