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Sometimes you may see what you think is amazing success of some of your white hat SEO tactics – but it turns out instead to be your competitors playing a black hat trick! Google Bowlong, for example; one of the black hat tricks used by some unscrupulous webmasters to get your website into horrific trouble. [...]

If your website doesn’t have CSS, you may be shooting yourself in the foot. CSS stands for Cascading Style Sheets. You need to convert your design into CSS based design and when you do so make sure that it is external CSS; this ensures cleaner HTML pages where all the design related clutter and formatting [...]

A change of web hosting is carefully considered by webmasters who fear it will affect their search engine ranking. If all the other things remain the same, then changing your web host will not affect your search engine ranking, BUT there are number of other factors that can lead to changes and which must be [...]

Let’s talk some more about how every  website can have a predictable life cycle, and during its life cycle it will be redesigned under the pretext of relaunching at regular intervals – meaning putting a new look on it without losing ground already gained in the search engine results. Redesign or revamping can include any [...]

Adding new programming modules can always affect your website’s search engine ranking. However, due to the rapidly changing face of the web, there are any number of occasions in a website’s lifecycle when you may have to add new programming modules. Examples include: Having a simple website without any shopping cart which you have decided [...]

We’ve talked about the need for news and RSS in your websites. However,  RSS is useless unless you update your website’s content regularly. So, how often should you really update your website’s content – is there an optimum time-frame during which you should update our website’s content, are exact measured updates required, or can the [...]

Although RSS is on roughly 1/4 of websites today, not many webmasters may know about or be aware how RSS feeds can help their website. It’s pretty simple, actually; if you provide your audience with useful content, they will subscribe to your RSS feeds. When they do so, you can get your website’s content published [...]

One of your pages that may be underutilized or even ignored is your splash page. If you do not even know what a splash page is, you are missing out on a major source of traffic. Splash pages are basically highly optimized pages that serve as an introduction to your site, as well as a [...]