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How important is PageRank? Is it the end all of search engine optimization efforts?

In SEO, metrics matter. If you fail to keep track of the metrics or interpret them, you will not be able rework your SEO strategies to achieve better results.Once you have identified the weakest pages, you must make necessary efforts to boost those weak pages so that you have a well-balanced ranking for the entire [...]

Everyone loves to travel! According to statistics, most Americans will travel at least once in their lives, even if it is just in the US, and people from other global countries are even more likely to travel. Of course, travel is one of the highly competitive niches online, requiring specialized, industry specific optimization strategies. If [...]

Another popular niche industry is the real estate industry. SEO for real estate websites can pose a major challenge because of the high level of competition in this field but dealing with real estate websites is still simpler than dealing with than, say, the travel industry or the weight loss industry (searches related to weight [...]

Niche specific SEO is important, as we pointed out in our last post. Let’s take a look at an example – the weight loss industry. As mentioned, industry specific knowledge is crucial for successful SEO, particularly in highly competitive industries. One of the niche industries that is always heavily saturated with competition – weight loss [...]

When it comes to SEO, your industry may hold the key as to how best to proceed. Successfully fighting your competition through effective SEO can hinge on one factor -  industry specific knowledge. Without a certain amount of industry specific knowledge, you cannot hope to produce positive results with your SEO. There are endless niche [...]

Once upon a time, Internet Explorer (IE) was the ultimate browsing dominator. This browser completely monopolized the internet – but things have changed.  Instead of just one browser in the internet industry (which made it much easier for web designers and webmasters to build websites) it is now necessary to take into account that new [...]

Search engines are constantly working to improve their indexing and search result’s page algorithms. They have to frequently adjust to make sure they provide the best results to their users and make their results more relevant to the users’ search. Google in particular is known for constantly changing the algorithm and making it more difficult [...]

The nofollow attribute, introduced by Google in 2005, is of huge importance – and those who are engaged in link building would do well to pay attention to this attribute. If a website uses the “nofollow” attribute in its site for their external links, then Google will not award any credit in the form of [...]

There are number of misconceptions about Google which we must do away with because our misconceptions may affect our site’s optimization and SEO maintenance efforts. Here are few misconceptions that we must be aware of to save ourselves from wasting our time in wrong SEO efforts. One of the main misconceptions that people have is [...]