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SEO Recap – Copywriter Gold

May 31st, 2010

The many and widely varied factors that can assist you in reaching your goals for your site or prevent you from operating at full potential all must be taken into account in order for your company to operate successfully. You need to take a highly professional approach to each aspect of your site, starting with [...]

 
 

SEO Recap – Content is King

May 31st, 2010

There is a saying: “Content is King”.  Your website’s content is where the potential to attract search engines lies, and your website’s content is what can convince your website visitors to convert to customers once they have landed on your home page. There are many ways to maximize your website’s potential, and ,enhancing your content [...]

 
 

SEO Recap – Keyword Density vs. Readability

May 29th, 2010

An ideal keyword density for a single keyword is 1-2% – in other words, a keyword used once or twice for every 100 words of text. When using longer keyword phrases, extened the parameters a little. When a higher keyword density os required, using a primary keyword phrase and two to four secondary keywords or [...]

 
 

SEO Recap – Keyword Density

May 28th, 2010

Once you have analyzed both your own website and your competition, you can move forward to actually working on your website, the first step is producing content. Copywriting is a skill, and if you do not possess it you should hire an accomplished copywriter. Beware of ‘SEO ‘ writers, as they often use keyword stuffing [...]

 
 

SEO Recap – Competitor Analysis

May 27th, 2010

We have discussed thorough and complete website analysis as well as the different factors we have to take into consideration for website analysis. Next you must focus on competitive analysis as the next step to full optimization. While the main focus of concentration in website analysis was on our website, now the main concern is [...]

 
 

SEO Recap – Website Optimizing

May 25th, 2010

After you have completed your full Keyword Research, analysis and selection process, chosen a domain name and perfected your SEO game plan, it is time to move forward to website analysis. It is impossible to simply leap in and start adding SEO tags willy nilly and get good results. Ask if your SEO firm does [...]

 
 

SEO Recap – Misspelled Keywords

May 24th, 2010

Some webmasters advocate using misspelled words to promote traffic to your website. Other webmasters denounce the practice, leading to plenty of debate on the issue. Deliberately optimizing your content for misspelled keywords may eh considered by some to be a black hat trick while others say that it is not black hat trick. Since you [...]

 
 

SEO Recap: Keywords, URLs and Branding

May 21st, 2010

There’s yet another consideration when it comes to keywords, your domain name and your url – and that is branding.  A common oversight when researching, analyzing and selecting keywords is forgetting to include your brand name or company name as one of the keywords. Most extremely small business websites including home based businesses will have [...]

 
 

SEO Recap: Keywords, Phrases and the Long Tail

May 20th, 2010

After initial Keyword Research, brainstorming and analysis, you should have a long list of primary, secondary, popular and long tail keywords. You will need to prioritize these as you cannot optimize for every single keyword all at once – it is a gradual process, with content being added regularly. Should you even attempt to optimize [...]

 
 

SEO Recap – Keywords and Niche Websites

May 19th, 2010

Keyword analysis can be quickly and efficiently handled on many levels by the SEO firm responsible for handling the overall campaign, but in an ideal world the  business owner rather than the SEO company should be the driving force behind the initial keyword analysis or Keyword Research process. This is simply because the business owner [...]