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The question of linkbait is always up in the air. Some say it is imperative, while others warn that Google doesn’t take kindly to deliberate misdirection for links sake alone. We all remember the summer of ’08, when notorious baiter Lyndon Antcliff ran the story about the 13 year old who supposedly stole his father’s [...]

The importance of your link structure to the success of your site (especially ecommerce sites) cannot be over emphasized. The basic pattern for internal linking is as follows: One of the single most important factors that is essential for getting all the pages indexed by the search engines is your website structure. Shown above is [...]

Most SEO’s focus too much on optimizing for Google only. A few expand and optimize for Yahoo – although with Yahoo’s diminishing emphasis on search, fewer webmasters find it worth their time. However, there is a search engine that every one should be optimizing for. Bing is MSN’ newest search engine, it is actually one [...]

Videos now show in rankings on Google and other search engines. How do you manage to push your video up the ranks? Many people don’t realize that YouTube remains ahead of Yahoo! in the No. 2 spot behind Google, when it comes to search, according to comScore. Some videos rank well on Google but not [...]

Google ignores certain words (known as stop words) – but not all the time. In years past, lists of words that might be ignored were posted hither and yon as well as on this blog, but in September of 2009 Google tweaked the way they treat stop words and the ball game changed a little. [...]

Watch out for these pitfalls when you are publishing content. Your presence on the web is only as good as the content associated with you and your site, so you must be sure to create and post only content that puts your best face front-side, and show the world that you are a valuable resource [...]

Increasing your sales levels just by creating an affiliate program is not a replacement for SEO. There is merit in creating an affiliate program to increase your sales levels but you can’t assume this will bring you traffic. How are you going to get affiliates to sign up for your affiliate program if you don’t [...]

You have to use SEO to lure the spiders and convince them you have the goods. As always, user optimization (UO) is just as important – actually delivering those goods! You want your site to be spidered, but spiders don’t convert – visitors do. Without the spiders, the visitors never find your site; but without [...]

Bounce rates can cause all your careful SEO and ad campaigns to be worthless; if no-one sticks around on your site for more than a few seconds, traffic becomes meaningless. Fortunately, a high bounce rate is fairly easy if time consuming to fix. Website design often results in page layout, color and image choices based [...]

For years, DMOZ was the most popular directory among search engine marketers and professionals. It had a reputation for being “quality” directory, thanks to its age, its authority among search engines, and the lack of a fee for listing. However, as years have passed, some question its real value. It can take weeks or months [...]