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Social Media and Branding

January 21st, 2010

Do you use social media? And if not, why not? Surely by now you know that social media is THE way to brand yourself in this brave new world of online marketing. When you have identified a niche market and positioned yourself to fill it, the next step is getting the word out – and [...]

 
 

Marketing Your e-Commerce Site

January 20th, 2010

E-commerce sites are a slightly different kettle of fish than an average webmaster’s site that is usually promoting a service or product provided by themselves. Many e-commerce sites are set up as reseller sites, so the aim is to get them going fast, cash in and move on to a new niche before the one [...]

 
 

Learning the Linking Pattern

January 19th, 2010

Learning to link is not enough – you need to know how to pattern your links internally for the best effect. Your home page should link to each of your important second tier category pages (Which should link back, forming a loop.) This is often easily accomplished by a drop down list on the side [...]

 
 

Using Video Content to Build Links

January 18th, 2010

Online videos are everywhere! You can cash in on online videos in more ways than one – by posting them on video share sites and by licensing their use in exchange for a link. The attention you can get from just one great video is amazing, so don’t ignore this wonderful way to get more [...]

 
 

Using Content Writing Skills to Generate Links

January 18th, 2010

There are many things to learn before you take that first big step into the world of professional webmastering. There will be a million more to learn during the next hundred steps, but fortunately there are a million resources you can take advantage of! You probably know by now that content and links are what [...]

 
 

Link Building 101

January 16th, 2010

The search engine rankings as well as the individual PageRank of a website and its pages  of any website is determined in part by the number of links received from external websites. Google (and many other search engines) have a page ranking systems which are constantly evolving. At first, any  link leading to your website [...]

 
 

Keyword Analysis and Your Website

January 15th, 2010

One of the most important steps of search engine optimization is keyword analysis. Search engine optimizers begin their SEO efforts by doing an extensive keyword analysis, and then move on to other aspects. Understanding how keyword analysis affects search engine optimization requires coming to grips with what keyword analysis really is, followed by a crash [...]

 
 

Google ‘Supplemental’ Results

January 14th, 2010

Do you know what supplemental results means, how it works, and why it could be very bad news for you? If not, you need to ensure that your rankings are secure. You see, every time Google indexes a page, it checks to see if the page is already in its database. Duplicate content or pages [...]

 
 

The SEO Implications of RSS

January 13th, 2010

An RSS feed can be a terrific way to get extra, targeted traffic and increase your site’s keyword content. RSS (Really Simple Syndication) was formerly ignored by search engine optimizers; since RSS feeds were not indexed and cached by search engines, they didn’t see the point. However, SEO experts are now completely aware of the [...]

 
 

The Importance of Sitemaps

January 11th, 2010

Sitemaps are regularly overlooked by webmasters, despite the very basic nature of a sitemap and the usefulness it can have above and beyond SEO. A sitemap is a page on your site with a link to every other page. Sitemaps serve several purposes -they allow access to your entire site without the need to go [...]

 
 
 
 

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