There is widely touted and available emailing software that can send out millions of emails in one vast ‘blast’. EBooks and articles and courses are being offered by ‘gurus’ who promise that you can gain millions of visitors from email marketing. In fact, over the past three months, there was an explosion of such behaviour [...]
The Email Blast – Good, Bad or Ugly?
January 31st, 2010Linking for Perks
January 30th, 2010Beware! Selling links is shady, shady territory, and you can sink yourself fast by following black hat tactics! The world of SEO is a dangerous place know only a tiny bit about! You can read a few blog posts, understand the basics and go to work on your website. The mistakes that can be made [...]
Understanding ‘Negative’ Keywords
January 29th, 2010You can’t simply start using advertising online without setting some boundaries concerning words you do NOT want your ads to appear for. Keyword targeting When you look into advertising your website online, you will probably be dealing with one of the major search engine companies and their specialized ad targeted programs. You’ll be paying for [...]
How Changes to Your Site can Impact Rankings
January 28th, 2010You always want to improve your site, but you should be aware that some changes can impact your ratings and be careful. So, what exactly will impact your website if you start making changes to site content, or structure? Well, making changes in the site’s structure, or changing around the content of the site too [...]
What to do with White Elephant Links
January 28th, 2010What do you do when you kind of end up with links you’d rather not have on your site, but can’t really get rid of? You know what I’m talking about. You set up your site, hit all you buddies and relatives up for links, and now those non-relevant, off topic, zero PageRank links from [...]
Advertising with Google
January 26th, 2010There are two different advertising options which Google offers that you can use to earn money; AdWords and AdSense. AdWords works to sell your own product or service; you are responsible for creating ads to be shown next to search results or on relevant websites, and paying a small fee each time someone clicks on [...]
What is a Bad Link?
January 25th, 2010Among the many and varied tactics and methods you can use to improve and add back links to your website, there are a few that are extremely dangerous and which can kill your entire site. Practices that might actually hurt your rankings with the major search engines are generally referred to as ‘black hat’, and [...]
Increase the Conversion Rate of Your Website
January 24th, 2010If a low conversion rate is affecting your website’s profitability, you should first do a baseline measurement. If you are smart, you stay on top of your website conversions, and can assemble three months of data quickly. Having this data before you start your analysis makes the process go much more smoothly. Google Analytics is [...]
Protecting your Data Online
January 24th, 2010With more and more people turning to the internet for communication, transactions and data storage, how do you stay safe? Corporate data theft is a huge concern, but there are some things you can do to keep your online business and the data of your customers safe. Many customers can benefit from the convenient “anytime, [...]
Fear of the ‘File Not Found’
January 22nd, 2010How do you cope with 404 messages? Broken links can quickly kill and bury a site – when consumers visit and get an error message, nine times out of ten the just move on to the next listing. Trust me, there is NOTHING a web surfer hates more than clicking on a link in eager [...]













