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From the Google Blog: (Google recently took part in a FDA hearing particularly concerning the pharma industry, The way SEO affects information about pharmaceuticals on the web was being detrimental, with much misinformation being spread, so Google had a plan to help.) “We share their (the FDA’s) goal of better understanding how to promote medical [...]

Many companies even today think that they can increase their sales levels just by creating an affiliate program. There is nothing wrong in creating an affiliate program to increase your sales levels but, it is certainly not the right approach to replace SEO with your affiliate program. The first criticism against this approach is how [...]

Paid links are a source of great controversy. Google says buying links is bad, but some savvy webmasters can work around the confines while still staying white hat regarding these tricky shades of gray. WHY are paid links considered taboo? It all has to do with trust. An inbound link is a thumbs up that [...]

Slow and steady wins the race, but sometimes you need links fast! Here’s how to boost your link power. Start a blog, and ask other blogs in your field to give you relevant backlinks. You can interconnect and link to your blog from social networking sites. Update your website regularly by adding new pages and [...]

Even when the economy is tight, you can still attract consumers if you convince them you have what they need. You may be having difficulty maintaining your existing sales levels, not to mention increasing them. Here are some quick tips for getting your customers to reach into their pockets and spend more during a recession. [...]

The importance of back links is becoming only more and more important in the world of search engines. If there is a single area that has been part of the search engine algorithms from the beginning and getting reinforced with every algorithm update, then it must be link building. Though the importance of links has [...]

As a webmaster, you can never get tired or bored of your link building efforts. Links are a constant source of energy to your website. So never starve your website of back links if you do not want your rankings to drop. One of the best ways of increasing your links count constantly is to [...]

Well, that depends, if you are a well established site, probably not – and if you already rank highly for your key search terms, you might be able to get a few quickies in if you are in a niche market. Most companies which concentrate on seasonal SEO are Consumer Products and Retail (CP&R) verticals, [...]

Paid search accounts are becoming so highly optimized that there isn’t much wiggle room. This means if search volume dips, you may not see much you can do about it without blowing your budget. Seasonal shifts in search for any given niche can affect your traffic. This means you can manage budget allocation throughout the [...]

Being a black hat SEO artist is walking a very thin line! Trust me, you don’t wan’t to get involved in black hat SEO tactics – the penalties can be quite severe. If you are tempted to take some shortcuts to the top of the SERPs, think twice – don’t be unaware of the risks. [...]