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If you are planning to start your website’s SEO after the completion of your web development, then it is high time that you stopped a moment and reviewed your own approach. If you want your SEO to bear results and to make your website into a search engine blast, then you must incorporate your SEO [...]

Most of us tend to glaze over when words like ‘algorithm’, ‘statistics’ and ‘trend variations’ start being tossed around. However, SEO isn’t a crap shoot or a gutsy gamble – it’s a science built on accumulated data and fairly predictable results. You have to have content, which is creative, but you also have to have [...]

You pay your SEO, and sit back. what happens next? Well, ideally your site soars in the rankings naturally, and you start to receive higher traffic and more importantly higher conversions. A recent conversation in a forum I frequent got me thinking. The two involved were an SEO and a freelance writer. The writer was [...]

A number of surveys have been conducted by various companies in an effort to understand and to project the holiday shopping trends for 2009. Most of the surveys concur in their results and they indicate that there is going to be a further reduction in the holiday shopping as compared to 2008. These survey results [...]

Is Email Marketing spam by another name? Is there any situation where this is OK? Or is it a dying way to connect with would be customers? Email marketing drifts in and out of favor with web based companies, but has become increasingly popular of late for getting the word out about products and services [...]

SEO and SEM are inextricably linked – or should be, in any good campaign.So what is the difference? SEO, or Search Engine Optimization, is really just one part of  SEM, or Search Engine Marketing. Search Engine Optimization generally referrs to the practice of optimizing your site with  keywords to make you more visible to search [...]

Do you know that the internet, which you are making to work for your brand name and your business, can be made to work totally against you as well? Yes, you may be one of the most honest business owners that follows good business ethics in all your business activities but all the good name [...]

If SEO is the secret to organic search success, SEM is just as important to paid search results. Paid search accounts for nearly 50% of all online advertising budgets. Text ads are a huge part of SEM, and Google AdWords is the most commonly used online advertising venue. Tools to make SEM easier are the [...]

As much as you want a good SEO company that will that will get your site the required visibility, it is equally important that you learn to be a good SEO client. What does it mean to be a good SEO client and why it is important? Good SEO client knows what to expect of [...]

We talked about how to recognize the warning flags of an incompetent or incapable SEO. Now let’s investigate the way to tell a good SEO when you meet one. A good SEO consultant or firm will: 1. Provide a consultation at which they evaluate your website and explain what they feel the weak areas are, [...]