Search Engine Optimization Tips Blog

Finding a productive niche depends on two factors – a product or service, and finding the right audience to target.

A niche is simply a corner of the market where there is a shortage of supply versus demand. A good way to track down highly searched topics is by using a program to find out what people are searching for. Google has several tools that are helpful in this area. When you add modifiers like how, buy, fix and online to your niche keywords, you will find out what people need and how they are looking for it.

You want the niche you choose to be ripe for monetizing, so you either need strong affiliates or else an advertising base. Once you have found a site or two with good commission rates, you can check how much actual search there is for your keywords.  A high number of results in Google indicates a high demand. You can use the Adwords tool to generate similar terms and figure out how to use long tail keywords in addition to your major ones.

There should be at least 500 different possibilities for optimization, with additional spin-offs.  The more options you have for optimization, the greater chance you have to end up on the front page of the SERPs for one or more of your keyword phrases.

You can also use Google tools to determine potential pay-per-click amounts from advertisers. If the quantity of search and the level of the payout are both large, you have found a potentially profitable niche.

Next, do keyword research in earnest. Develop strong content and a linking campaign. Figure out who your best customers are (hint, the will already be looking for your product / service with checkbook in hand) and target them effectively. Soon your niche site will be up and business will be booming!

Today almost every website engages in social bookmarking but unfortunately not all of us are equally successful. Though we would like to be highly successful, down the line we make some mistakes that turn the entire process against us. Whether it is social bookmarking or any other SEO strategy, we cannot go against the basic principles of SEO. So we should always keep to search engine friendly approach.

The first point to take note is finding the right set of social bookmarking sites. Today we have hundreds of them strewn all over the internet. But not all of them are as popular or as effective in spreading the word across. You should have a complete database of all the popular social bookmarking sites and keep updating it regularly.

Secondly, when you decide to book mark your website in social bookmarking sites, find as many unique titles as possible for each bookmark but make sure to keep them keyword rich. Remember, most of the social networks and social bookmarking sites have nofollow attribute in place so your efforts on bookmarking will be only to get more traffic and to get your brand name flashed all over the worldwide web. So without having the right headings for bookmarks you cannot get the attention of the online community. So pay attention to your social bookmarks’ titles.

Social bookmarking does not give you room for writing long articles in most situations. So you need to master the art of writing short and crispy content for your bookmarks. The bookmarks should have appropriate tags wherever possible so that they can come up in the search results.

Do not focus just on the home page while using your links in the bookmarks. Try to distribute the links of inner pages too so that you get equal visibility. Always add bookmarking button in your own content so that those interested can easily book mark your content.

Provide useful content to people so that they can bookmark your pages and not just you bookmarking them. While submitting your news article or other content, do not submit outdated information. This will only waste your time because people are looking for hot news and when you give them that, they will flock to your site through your bookmarks.

Never make substandard posts. Always check for correct grammar and spelling. If you cannot ensure quality in your posts, then you cannot also expect the required results. People like good stuff and give them what they like to be successful.

Do not ignore comments submitted on your posts. Respond to them politely and try to engage in discussion and that is one of the ways of getting popular.

Never underestimate the importance of social bookmarking; you can indeed get highly positive results with focused approach.

Facebook is picking up speed again, so what can you do to utilize this ever expanding network? Here are some easily implementable tips you can use to improve your visibility and leverage the social network’s amazing powers…

Facebook claims 120 million members log in at least once each day, and that 1 billion photographs and 10 million videos are shared each month; users post over a billion content blocks, news stories, links and blog posts a week, and that there are over 45 million active user groups.

Facebook’s members-only organic search results include people’s profiles and pertinent Facebook pages, groups and applications. Make good use of these, they will be more important as Facebook internal search is adopted.

Read the blog and other posts from Facebook as they contain hints to the ranking algorithm. This will let you optimize your Facebook related stuff for ranking.

From the Facebook blog:

To search for a particular term, just enter your query in the search box in the upper-right corner of any page. Once you’re taken to the search results, use the filters on the left-hand side of the page to view only posts by friends or posts by everyone. If you’re searching for a specific person, Page, group or application, you also can filter by those results.

By being able to search more types of content that are being shared on the site, you can easily find out your friends’ evening plans and recently frequented restaurants by searching for “dinner,” discover which of your friends are following Michael Schumacher’s comeback during the “Formula 1″ season by searching for the race series, or query “economy” to see if people or your favorite news sources feel that the recession is turning around. You also can search for a company or product to learn what people are saying about that brand.

Wall posts, status updates, links and notes should be optimized, as well as external content such as blog posts and news. You should be putting the call to action in the title tag if possible.

Carefully consider how to use Facebook’s privacy settings for maximum visibility, and post information accordingly. You want to leverage as much power as you can, but you definitely don’t want to be labeled a spammer so be careful. Facebook is a great tool when used correctly!

Last but not least, consider abstaining from games. it makes you not be taken as seriously by other professionals, so consider leaving gaming for another venue.

Ever hear the story of the three bears? The papa bear, the mama bear and the wee little baby bear? We need to be baby bears when it comes to keyword optimization. The little bowl of porridge is just right!

This is papa bear:

“For the best porridge, you can shop for porridge and compare porridge until you find the best porridge for your porridge needs. Porridge can be found at major porridge outlets, but sometimes the best porridge is the porridge you make for your porridge needs yourself.”

This is mama bear:

Do you like bowls of steaming, tasty porridge? Check out this website, and enjoy a bowl of porridge while you play our poker games. You can eat porridge while playing easy blackjack and raking in online winnings which can be redeemed for great prizes! Just settle in with your porridge and enjoy playing to win big.

This is baby bear:

Porridge is a dish that generally consists of ground grain cooked in boiling water until soft and edible and served warm. Many people add milk, butter or sugar to their porridge to make it more palatable. Porridge has been a staple in many poorer societies for years, and was often served to troops and in prisons as an inexpensive source of food for the lower classes.

Get the picture? Without keyword optimization you don’t achieve the best rankings, but with too much of it you will be scrutinized to see if you are trying to game the system.

Some ‘gurus’ will spout terms like ‘2-4% density’ or ‘5-10% density’ constantly. Formulas requiring a keyword phrase to be used every 100 words precisely or at specific places in each article are common.

Google maintains that a properly optimized article should flow naturally, without significant effort on the part of the writer at all. However, until Google stops using algorithms to determine the value of your content, you have to pay some attention just to stay abreast of the competition.

You do have to optimize for keywords. Just don’t make that the sole goal of every article you write! Try to end up with the baby bear bowl, and you will be fine.

Link baiting is undoubtedly the most powerful way of natural link building. However, not everyone is equally successful in their link baiting efforts. Why is success in link baiting difficult to achieve? The basic problem with link baiting is the creating of content that is worthy of linking to. We need to come up with link worthy, compelling content that will force the readers to link to such exclusive content. Webmasters sooner are later run out of ideas for creating link baiting articles.

However, if you master the art and turn out to be successful, it can be one of the best things that could ever happen to your website’s SEO. One of the things that gets immediate attention and something that people readily connect to are statistics. If you can create reports and statistics and publish in your website or blog, you will attract visitors automatically and they will in turn link to useful statistics.

Your link bait need not be always articles, you can come up with variety of interesting new ideas that can serve link bait. You can create a useful application that is not too expensive and allow people to download the tool or application. You can invite people to embed the link to the down load page in their sites. You can also create useful widgets that can be integrated to websites and include link to your website in the widget so when people install the widget, your link too will be automatically embedded. If you create a useful application, then people will not mind having your link along with it.

You can create a sudden buzz by coming up with something controversial. You can start a controversial discussion and promote it online so that people will become aware of the issue that you are discussing and link to you to follow the discussions. However this does not mean any illegal activity in any form.

You can also arrange a useful interview or discussion with eminent personalities in your niche, people will be interested to link to such resources if they are relevant to their websites.

Try to come up with some interesting new concept in your niche and promote it online. Turn it into a buzz word in your niche. Then people will refer to the source of that concept and link to your website.

Announce a competition or contest and make a big propaganda about it making it look large. This is yet another way of getting the attention of people. You can do just about anything to get the attention of the internet community as long as there is nothing illegal about them and as long as search engines do not disapprove them.

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