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With Google updating and expanding features for Google Base, you want to be aware how it works. Here’s some snippets from an earlier post, way back in September of last year:  At first glance, Google Base looks like a addendum to Google for the purpose of basically flea-marketing your unwanted goods, but no – you can post PDF files, [...]

Smetimes you have things you don’t want indexed by Google. What are those things, and how to you avoid them being indexed? The top offender when it comes to stuff being indexed that shouldn’t is duplicate content. Search engines can get confused and dismissive when presented with a lot of highly similar content. When they [...]

If Google doesn’t index you, you could have a major problem. If you have done everything right, you should be indexed rapidly and without a big delay, and any new pages you add should be indexed quickly as well. There are several reasons you could be passed over for indexing, so check these possibilities before [...]

All of us are desperate to achieve top rankings for our website and often our desperation blocks our reasoning abilities. We easily become victims of SEO scams. There are number of good SEO companies that offer honest SEO services. There are companies that make only realistic promises and offer only reasonable guarantees. But unfortunately, there [...]

Squeeze pages are basically pages with hardcore marketing text that tries to make you signup for the services it is trying to promote or gather your contact details. The information gathered is used for future marketing mails or send you additional information about the products or services these pages are promoting. Squeeze pages use extensive [...]

I know. Once you jump in, you’re in, and you have to sink or swim. Intimidating, isn’t it! Never fear, your forays into the world of social marketing can be painfree if you find teh right social networks to start with! Digg. People love Digg, and it can be sed for all sorts of sites [...]

You are all excited. You’ve set up your website and launched your campaigns. But have you forgotten a few basic things to help your customers while you work out the kinks? An FAQ and a Contact Us page can make all the difference in a customer staying or bouncing away from your website. All it [...]

All of us have been taught of the importance of back links to our website and we spend a lot of time money and energy in building our back links. What we don’t realize is the importance of internal linking in our website. Internal links too are equally important for our website and it has [...]

So, how has the year played out thus far? There have been a number of things rise and fall, alliances made and dissolved, prophecies touted and dissembled. Cuil never made it big. No-one has bought Yahoo – yet! Bing … remains to be seen. Twitter is exploding, along with other social networks. AOL is going strong. [...]

Content plays a very important role in our website’s ranking in the search engines. We have repeated this several times here and still we cannot emphasize enough this point. Despite this, we find a number of websites still having very skimpy content in their websites and in particular the homepage. Your website’s homepage is one [...]