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YouTube Videos are drawing increasingly large numbers of traffic. Making and optimizing YouTube videos can help you rank – especially in the ‘how to’ fields, so consider producing some of your own! A good YouTube video will be under four minutes long (unless absolutely necessary) and will be well lit and filmed with a tripod [...]

The description tag is the summary text that shows up in your search ‘snippet’. A good, compelling description tag will encourage more folks to click on your result. Google now allows longer tags, so make the most of it! The title tag shows up at the top of your search result listing. A well-written title [...]

Every few months a rumor starts that SEO is on the way out. It’s not. It will continue to grow and evolve; it certainly won’t stay the same; but as long as search engines are around, the need to optimize will be as well. A high organic CTR still tells Google you’re a relevant and [...]

Linking practices can make or break a site. In order to gain authority you must have authority sites linking to you, and in order to attract attention you must have lots of links. You also need your interlinking structure within your site set up in a logical fashion.   Link from and to quality links [...]

  In order for both humans and spiders to be able to accurately navigate your site, you need to optimize it properly. In some areas, humans don’t matter – there is tons of code and stuff they never see. At the same time, some areas of your site will only confuse the spider. You have [...]

There are a series of things you can do with your content to make your site more search engine friendly. Don’t ever sacrifice user friendliness, but do find ways to combine visitor helpfulness with search engine accessibility. 1.Research your keywords and develop a niche market. Targeting your audience is half the battle. 2.Write landing page [...]

As we look at the specialized, industry specific optimization strategies we cannot skip one of the major niche industries which is the travel industry. Optimization of travel industry poses its own challenges to the SEO professional. As one of the top niches, competition is one of the challenging factors secondly, the diversity of the visitors [...]

Another popular area or niche industry that we can consider here is the real estate industry. SEO for real estate websites can pose a major challenge because of the high level of competition in this field too. However, dealing with real estate websites is lot more easier when compared to weight loss industry. Weight loss [...]

Can SEO really make a difference? There has been a bit of a debate lately as to whether the era of search engine optimization is at an end. This crops up about twice a year, as industries change and the web evolves. Short answer? NO. With social networking being the new ‘in’ thing, and ever [...]

In the previous post we saw that industry specific knowledge is highly crucial for successful SEO. In this post let us look at one of the niche industries that is heavily saturated with competition – weight loss industry. This is one of the most lucrative businesses and as such there are thousands of websites that [...]