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Optimizing web pages for search engines should NOT mean creating special pages just for search engines. Optimizing for search engines should go hand in hand with optimizing for web users. If you do optimization correctly, your website will be attractive to both the users and search engine spiders. There are nine factors that can improve [...]

SEO professionals have never stopped exploring new ways and means of promoting websites. Every new application and every new platform is exploited for the benefit of SEO. One such latest platforms that is being used extensively for getting back links for websites is Squidoo. Squidoo is a content centric website that allows the users to [...]

Link buying is a gray area. Google says buying links is bad, but there are some practices that skirt the edge of the subject, and the savvy webmaster may have questions regarding them. An inbound link is a recommendation. We all want to gain a spot on the first page of the SERPs. If other [...]

We’ve all been there. The disgruntled employee, the angry customer, the screw up that we may or may not be guilty of. Somehow our personal or business name is getting slammed. Maybe its not even you, but someone with the same name. Here’s nine easy steps to claiming your name online and bumping bad stuff [...]

When you have a client who is trying to tell you they are operating on a shoestring and only want the services they absolutely can’t do themselves, you need to be careful. Any promises you make could be hampered by misguided efforts on their part, so caution is necessary. Let them know what you will [...]

As SEOs, we often suffer from the unrealistic expectations that uninformed clients have from our efforts. Frank honesty really is needed to make sure clients understand just what we offer; that it is not a ‘get indexed and high rankings quick’ scheme that we are selling, but a solid foundation to help their site grow [...]

Link exchange campaigns are becoming a long forgotten link building strategy. Today many new link building strategies have evolved leading to the unpopularity of link exchange campaigns. One of the reasons why link exchange campaigns are becoming unpopular is that the modern link building strategies get webmaster one-way links and permanent links. There is no [...]

Getting Google’s attention is one of the major preoccupations of webmasters. After we launch our website we need to let Google know about our website. Google has suggested webmasters a number of ways how we can let them know about our websites. The first factor or approach that comes to our mind in this regard [...]

The importance of text anchor links goes back again to the basics of optimization. Used properly, anchor text boosts your search engine rankings. Anchor text is the hyperlinked words on a web page – the words you click on when you click a link. Usually they are blue or purple and underlined to show that [...]

Many people often wonder what has hosting got to do with SEO and such people may be again be surprised to see a posting on web hosting in a SEO blog. Web hosting is not directly linked to your website’s SEO but it certainly can have a great impact on the number of visitors that [...]