SEM / SEO – What’s The Difference?
February 22nd, 2009
What is the real difference between optimization and marketing? Only about a world. While these terms are often used interchangeably, there is a huge difference between the two methods. SEM is a broad concept and can be used to describe various aspects of website marketing as it relates to the search engines. SEO, however, is [...]
What is the Purpose of SEO?
February 21st, 2009
SEO, or Search Engine Optimization, is a very specific term meant to convey the optimization of your site and content for search engine rankings. In the literal sense, it simply means everything you do to get as high up the Search Engines Results Pages (SERPs) as possible. However, in the broader sense it means what [...]
SEO Step By Step Guide–44. How Internal Linking Can Help Your Website
February 21st, 2009
In the previous post, we were discussing about the importance of getting indexed in search engines as the first step towards good search engine ranking. It is not enough to get just our home page indexed. It is important to get all the internal pages too indexed and one of the factors that ensures that [...]
SEO Step By Step Guide–43. Getting Indexed in the Search Engines
February 20th, 2009
Most of the efforts that we make in terms of search engine optimization can bear its full results only when our website is indexed by search engines. Being indexed in search engines is not the same as getting good search rankings. However, getting indexed is the first step towards getting search engines. Our website will [...]
Utilizing the Long Tail Keywords
February 19th, 2009
Or Why Your Website is Like a Medieval Court When you are competing in a cutthroat market, you might want to take a step back and ensure that you are using your resources and budget wisely. Content is king, and keywords are the heirs to the throne – but what about the spares? Plenty of [...]
SEO Step By Step Guide–42. Using Press Releases for Getting Better Ranking
February 19th, 2009
Submitting press releases is yet another way of improving your search ranking. How do press release submissions help us improve our ranking? Press release distribution helps us to get high quality one-way links to our website. This is also one of the fastest ways of getting indexed in all the major search engines. There are [...]
Redirects – Use With Care!
February 18th, 2009
Did you know spammers can hijack your traffic through sneaky redirects? Yes, they can. Google has warned webmasters that spammers can take advantage of their websites by abusing open redirects. Open redirects occur when websites use links to redirect their website visitors to another page. If redirects are left open to any arbitrary destination, they [...]
Using Keywords Effectively on Your Site
February 18th, 2009
First you have to decide what a manageable number of keywords is for your site. If you only have a ten page site, you don’t need 200 keywords. You have to think of words that people would potentially use to search for what you’re offering, just like you do when you are getting ready for [...]
SEO Step By Step Guide–41. Making the Best Use of Forums
February 18th, 2009
The next area of our interest in getting back links is forum postings. We can promote our website aggressively through forum postings. This is one of the most abused link building strategies. There are thousands of forum posters around us who just go around spamming all possible sites in an indiscriminate way. If you are [...]
SEO Step By Step Guide–40. How Can Blogs Help You in Getting Better Ranking
February 17th, 2009
Using blogs to improve one’s ranking is yet another effective way. This is a content oriented approach. There are number of benefits in using blogs to improve your search engine ranking. First of all, it is very easy to install a blog script to your website. You can do it in a few minutes in [...]













