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Search engine rankings don’t come over night. They don’t even come over week, or month – a well thought out campaign that is intended to boost a competitive site to a number one ranking will take three months, minimum… so don’t let anyone tell you differently. You might luck out and catch a #1 ranking [...]

Often the names of the images you find in websites surprise us. It shows how careless people are regarding website design basics. It is not just a flaw on website design basics, but it also fails to tap the potential of the images for enhancing one’s SEO efforts. It is not difficult to spot images [...]

If you are serious about your website SEO, then you must also serious about the title of your webpage. This is one of the areas that is handled very poorly by webmasters. Here are some dos and don’ts for coming up with search engine friendly page titles. 1.    When you use software programs like Dreamweaver, [...]

Yesterday we looked at the best practice for structure and format on your site; today we explore the copywriting style. Most Internet surfers are constantly showered with very aggressive promotional messages and advertising. As they become immune, they start to disregard all sales tactics, simply as a basic defense mechanism. As a result, you may [...]

Your company should routinely run landing page optimization tests to improve conversion rates. One of the components you need to test is the sales copy. Often, changing your approach to writing can lead to a considerable increase in conversion rates. This doesn’t have to do with “persuasive” copywriting, or specific words to use in your [...]

Google has listed a dozen tools that can help your site shine like a beacon through the wilderness of the web. Granted, they name a lot of their own tools, but the advice is sound nonetheless – and all you have to do to prove their usefulness is to give them a try! First on [...]

One of the essential aspects of SEO copywriting is article writing. A major challenge in article writing faced by many SEO copywriters is to find a suitable title for their articles. At times they spend much less time in articles themselves when compared to the amount of time that they spend to decide a catchy [...]

Rankings have evolved in the past few years. Now people are more internet savvy, and rarely click past page one of the SERPS – let alone page two. They back up and rephrase their question. This means making the top ten – or preferably the top five – more important than ever. The popularity of [...]

When we consider website copywriting, it is important to identify specific pages of the website which the SEO copywriter should take advantage in terms of feeding the pages with good keywords that are relevant to the service or the product that is being sold. Some of the pages that we have for consideration here are [...]

You can’t run a successful site without utilizing the power of web analytics. Without being able to see how your website is performing or learning more about the people visiting your site, you’re throwing away a huge opportunity. You need to developed a strategy to funnel visitors from entry pages all the way to the [...]