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When you have taken care of all your on-page optimization efforts, you must concentrate your website accessibility limitations. The whole idea of search engine optimization is to make your website more search engine friendly. At times we may overlook some of the very obvious factors, which will stop the search engines from accessing our website [...]

  Yep, here it is: the post you have all been waiting for. I’m finally going to use a football analogy to describe SEO. This despite the fact that I can’t stand the sport. The NFL is made up of teams, right? Each team has an offensive and defensive lineup. You need a man to [...]

We hear of web design companies promoting themselves saying that they create search engine friendly websites. We also hear from SEO companies and SEO professionals that you should have a search engine friendly websites. What do they actually mean by search engine friendly website? There are few basic factors that need to be consideration that [...]

There is an ongoing debate between the web designers and SEO professionals on the use of Flash in websites. For web designers, Flash helps them in extending their creativity but for an SEO professional, this limits the online performance of the website and the search engine performance. Google suggests that Flash be used sparingly only [...]

Link exchange requests are immediately sent to the trash on most occasions. Many people send mass link exchange requests that are simply spam, and these belong in the trash! If you want to be taken seriously, you will have to do better than a form letter. In order to get links from authority sites, you [...]

When you are coming up with your website architecture, you must make sure to have a very clear plan for your website navigation. Clear navigation is not only necessary for the easy use of your website by your website’s visitors, but it is also important for the search engines. This is one of the areas, [...]

You have to be careful when engaging in web analytics not to get caught up in all the numbers and statistics and lose sight of the real goal. You want the data required to make effective adjustments to your website, and to develop online marketing strategies to increase your ROI. What is the point of [...]

The next in the list is Meta Descriptions. There has always been an ongoing debate whether your meta descriptions will have any effect on your search rankings. If you are targeting Google, then the answer is, “No!” Hearing from the horse’s own mouth, “it’s worth noting that while accurate meta descriptions can improve click through, [...]

Today web masters are of the general opinion that adding keywords in the meta tags do not matter anymore because Google does not take into consideration these tags for ranking websites. At one time, people were falling head over heels for the meta tags including meta keywords. However, there are no indications that adding meta [...]

  There are so many ‘pay per’ campaigns out there that you have to realize the true value of each one. You have the ones you pay in for, and the ones that pay you. A good blend of the two is usually advisable to maximize returns and make your website the most efficient Pay [...]