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In 2006-2007, Google made some adjustments to the way the relevancy of your site was determined for the purpose of pricing your minimum keyword bids. We all know Google is emphatic about search results being natural – which is why they implemented PageRank (which most people view as flawed, but that’s another topic for another [...]

We spend our lifetime working on this single factor, beating the online competition. Today every niche is saturated with cutthroat competition. We can hardly name any niche as new industry. All possible niches are already explored and saturated with online businesses. In this scenario, whether you are starting a new business or trying to improve [...]

  Social Networking and Marketing is becoming a huge part of what webmasters have to concentrate on. Unfortunately, all social sites are not created equal. Which ones actually benefit you the most will depend on your product, service, target demographic and many other factors. We hear a lot about Digg. If you can get Dugg, [...]

One of the questions that webmasters have is whether by moving their website to a new web host affect their website’s ranking in any way. To some this might sound silly because they think why web host should have anything to do with website’s ranking. However, this is not as simple as it sounds; you [...]

Deep links are nothing but the back links that you have for the internal pages of your website. One of the common practices among most webmasters and SEO professionals is to use the home page as the target of all their link building efforts. Whenever they present a link to another site to get linked, [...]

Use Header Tags Correctly The blog title, or your main keyword should be in an H1 tag. If your subtitle is keyword-rich, you can put it in an H2 tag or a non-header tag like DIV. The post titles should go H2 tags as well, and all sidebar section titles should be H3 tag or [...]

Don’t Block the Search Engines You have to be sure the blog platform you are using isn’t inadvertently telling the search engines to go away! Some blog installations block the search engine bots by default. Make sure your blog is set to allow total visibility. Don’t Disable Comments Comments engage your readers, help you get [...]

Every webmaster should be always be on their guards against one single menace of the worldwide web that is spam. You must make sure that your efforts drive traffic to your website does not turn towards something shady or something that will get you into trouble. If you want to enjoy online visibility, you must [...]

For all practical purposes, most website owners hire a search engine optimization firm to optimize their website and to get a better ranking. Yes, there is no point in spending your time in learning to optimize your website and to tussle with the entire process of optimizing your website, which has hundreds of pages and [...]

When you are into PPC, campaigns you must have a strategy devised based on your niche. You cannot run your campaigns in a random fashion, as this will only drain your PPC budget and reduce the ROI. If you want to increase the ROI and to increase your conversion rates, you must understand your industry [...]