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Links- Staying the Optimization Course

August 31st, 2008

Your golf game can break down over just one flaw in your swing or miscalculation of the wind. The success of your website can do the same – there are several key factors, and a breakdown in any of them can cause disaster. Links are one of the most important facets of your site’s search [...]

 
 

Dead Links Can be Detrimental

August 30th, 2008

There are various opinions prevailing about dead links in a website. Dead links are nothing but a link that does not land successfully in the linked page because the linked page has been moved or it has not been properly linked due to a typo or the page has been deleted, etc. In all these [...]

 
 

Optimizing Your Content

August 30th, 2008

All the content that goes on your site or blog, or that you submit to the web, should be thoroughly optimized. This goes for text, photos, videos, articles, landing pages, press releases, advertisements – each and every snippet of content that you post should be optimized. If you get in the habit early on, this [...]

 
 

How to Market Your Videos?

August 29th, 2008

Online video content is becoming increasingly popular and this format is being consumed by the users at a faster rate than expected. Almost all website owners are learning to produce home based videos as it seems to be one of the best ways of reaching their target audience. If you market the videos properly through [...]

 
 

Optimization: From the Top

August 28th, 2008

Question: When should you start thinking about optimizing your site? Answer: Before you even buy your domain name. This series is all about the need for optimization, from the conception of your site through monetization. First we’ll look at the beginning, where optimization is more crucial than most webmasters realize! Many fledgling webmasters rush into [...]

 
 

Sitemaps and Contact Pages

August 27th, 2008

You have your site all set up and ready to go, so now you need to be sure you have your sitemap readily available. A site map should have a two-fold purpose. The main goal of course is to let the search engines easily define and index your site; a sitemap isn’t necessarily the best [...]

 
 

Rewriting – Pitfalls and Rewards

August 27th, 2008

Rewriting is tricky. Some underestimate it and some overuse it, some take it too seriously and others never give it a thought. Fact is, rewriting can be a powerful tool if done correctly, and just so much more garbage if not. There are several different types of rewrites. The first is when you find a [...]

 
 

Making The Best Use Of Images And Alt Text

August 26th, 2008

All of us by now know that search engines cannot understand what is there in images, photos, ClipArt etc. These visual aids are only to attract and retain human visitors. We need to feed the search engines differently. Even for the human visitors, we need to pay close attention to the quality and the nature [...]

 
 

Seven Steps to a DIY Press Release

August 26th, 2008

There seems to be the idea that the only way to get a decent press release is to pay a huge site to do them for you. Of course, a large firm may have a few more contacts than you, and can save you a bunch of time and effort, but if you have plenty [...]

 
 

Basic SEO mistakes To Be Avoided

August 26th, 2008

There are some common SEO mistakes that can be seen in websites that are search engine optimized, little do we realize that these mistakes which we consider minor are costing us dearly. Here are some such mistakes which we need to avoid. Avoid using the same title tag for all the pages; page titles are [...]