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A squeeze page is a sales pitch designed to ‘put the squeeze’ on the customer. Normally this is used to get them to give you their email address for future marketing efforts. The main idea is to keep the customer’s attention and provide a compelling enough reason to get them to fill in the required [...]

You all know you have to do search engine optimization. It’s a little misleading to call it that, because it implies that rankings are all there is to the game. This is where some people get tripped up and start focusing TOO much on the search engines – they get so obsessed with ranking that [...]

A banana split isn’t a banana split without the banana. It’s just a plain Jane sundae. Likewise, without the ice cream, it’s just a weird banana with chocolate sauce and nuts. Leave off the chocolate and nuts, and you may as well throw the banana and ice cream in the blender for a smoothie. SEO [...]

  Yesterday, we looked at why things change, and how there is a need to be ready for change and a constant urge to improve your site. Today we will look at the different facets of your site, and try to determine what you can change yourself, and what you may need help to change. [...]

Change is good. In fact, it’s an absolute in a world of inconsistencies and insecurity when it comes to the fickle world of search and find! We have to embrace change, to be ready for it at every turn. We have to have the ability to roll with the punches, and move with the times. [...]

SEO is all about getting your site noticed. You are intensely pursuing the traffic that can come your way by a top ranking on the SERPs. You have probably scattered content in the form of articles, video and graphics all over the web in an attempt to gain those precious back links and the requisite [...]

If you are in a highly competitive field, your keywords will be being shared by a large number of people all competing for a large amount of traffic. Whoever ends up on the front page of the SERPs is going to get most of it, with the number one spot garnering a lion’s share and [...]

So what can an SEO expert do easier than you can do yourself? The answer is almost everything. SEO firms have access to data and tools that you might have barely scratched the surface of, and they do this for a living. Linking – A good SEO will be able to track down the best [...]

Don’t have time to write your own content? Confused about linking? Many entrepreneurs think that doing your own SEO is almost mandatory. They stress and blog and worry continually about links, keywords, meta tags and so on – and end up being a jack of all trades and master of none while their website circles [...]

With all the current domain controversy, we are taking the time to discuss domains on the blog. A common trend is to register as many alternate domains as possible, and ‘park’ them just so no-one else can use them in competition with you. Google has a way you can monetize these parked domains, by allowing [...]