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  Internal links are a way for you to keep visitors on your site, clicking to more and more pages and getting more and more information. Hopefully they convert to customers, so you want your pages to be as focused on sales as you can without abandoning informative content. We won’t get into ‘link juice’ [...]

If you have a new website, article submission is the best way to kick start your link building. The added advantage of using articles to build links is that you can take advantage of your articles’ value – that is, if your articles do have value. Too many webmasters try to build links by creating [...]

There are a lot of theories about keyword density. Different search engines treat keyword density with varying degrees of importance, so no method is absolute, but there are a few rules of thumb to follow. Aim for a Keyword Density of 2-5%. This simply means that for every 100 words of text, you use your [...]

We all know Google doesn’t like it when we pay for links. They see no difference between paying cold hard cash, trading favors or promising services – it’s all the same to them, and it’s all a no-no – at least as far as using paid links to give your rankings a boost. Oh, that [...]

The whole point of SEO is to appear on the SERPs. If Google doesn’t even realize you are there, you could have a major problem. There are several reasons you could be passed over for indexing, and we will cover the main ones here. 1. If you have just submitted, it might take some time [...]

  Why is keyword density such a big thing? Why are the search engines set up to look for it, and what does it mean to your site? And why do you have to keep supplying new content along the same old lines? Relevance. Repetition of the main idea behind our content affirms that our [...]

  Yesterday I went looking for a niche to fill with advertising for my fictitious pet clothing website. I found out that while there is a decent amount of search for the term ‘pet hoodies’, ‘puppy hoodie’ and ‘pet sweatshirts’, there is not any advertiser competition at all. I carry pet hoodies and sweatshirts on [...]

You’ve selected your keywords, and tailored your content and link text to make the most of it. But did you realize that when it comes to marketing, there might be even more keywords that you could take advantage of that have a lower CPC and could be configured to bring in extra traffic? I checked [...]

 In a link, you have one chance to get it right. You do however, have some support from the surrounding text, assuming you are linking to and from the right places, as well as the opportunity to catch attention by departing from the norm.  If I am running a pet clothing store, I can check [...]

  The order of keywords as they are expected to be typed in search is the next big wave of keyword manipulation and theory. In the content you write for yourself you probably follow your gut (and acknowledge that great content is worth more than gobbledygook), but if you supply others with content you may [...]