In the early days of SEO, (like, back when Infoseek was the big thing) what you did with your meta tags had a huge impact on the success of your site. Relevancy was determined by your meta tag, and stuffing it with keywords was how the game was played. Now however, as search engines have [...]
Meta Tags -Are They Still Important?
June 29th, 2008A Word On Sitemaps
June 29th, 2008Googlebot will crawl your pages, as long as they have a link that is known to Google. Then Google will update their index, rank you, and include you at the appropriate spot. Sometimes they will crawl you fairly often; sometimes it takes quite a while. If you have spent considerable time and resources updating and [...]
Using ‘Hooks’ In Your Content Titles
June 28th, 2008You have beefed up your site, and instituted a blog. You have widgets and gadgets, and a partridge in a pear tree. Now you basically have to keep pushing the link building and the content! Having fresh new content is the number one way to keep pushing yourself under the search engines’ noses. Your title [...]
The Seven Most Important Things on Your Site
June 27th, 2008When you are building your site, you are trying to utilize so many components that it is easy to lose sight of the goal – customer usability. After all, if they can’t use your website, what is the point of them visiting it? All the links in the world won’t help if they are broken, [...]
Domain Names
June 26th, 2008Buying a domain may sound simple, and in a way, it is. You decide on a name, and if it’s available, you buy it. There’s a little more to it than that, though. You have to come up with a simple url that makes sense to the average person and tells a little bit about [...]
Optimization – The Road Map to You
June 25th, 2008The focus of most websites is sales of some sort or another. To generate sales, you need traffic. To generate traffic you need road signs pointing to your site and a billboard advertising it. We can have free giveaways to garner business. The road signs are the content we spread around the web. Our articles, [...]
The Seven Steps You Shouldn’t Take to SEO
June 23rd, 2008We do a lot of talking about ways to improve search engine rankings by optimizing our site with keywords, links and other tools of the trade. It’s easy to get carried away, though, and every once in a while we need to do a self check to be sure we aren’t crossing any lines in [...]
Obtaining Links the Old Fashioned Way
June 23rd, 2008In the world of SEO, link-building plays the prince to content’s king. We all understand the necessity of links, and are desperate to get them. We have a million tricks and bell and whistles at our disposal. Sometimes we can get caught up in the hooplah. A better widget, a more outrageous piece of gossip, [...]
Consolidating Linking Power By Using a 301 Redirect
June 22nd, 2008If I have been promoting my site like mad, and people are finally starting to link to me voluntarily without my supplying the link information, I may have inbound links that use different URLs, such as the following: http://www.PetStyles.com and http://PetStyles.com. The problem with this is that some search engines view these URLs as representing [...]
Juicing Your Website can be an Electrifying Experience!
June 20th, 2008Link Juice. We want it. We need it! We can get it, boost it and pass it along. Think of Page Rank as an indicator of how high voltage a site is. The more juice they have, the more electricity they pass along to you. Some sites are veritable transformers, and can light you up [...]













