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  Page Rank is how Google views a site in terms of its value to consumers. Many different factors and variables can apply, but a rule of thumb that holds true brings us back to the ‘neighborhood’ analogy. If you make friends with sites that have a high Page Rank, and try to move in [...]

Who you hang out with and where you hang out at reflects on you. You might be a perfectly nice person, but if you live in a high crime area and have hoodlums for friends you might get tarred with the same brush. Making sure all back links to your site come from reputable sites [...]

Deep linking is simply having inbound links that go to a page other than your homepage. When you request links to your site, try to offer a valid url for a page that most closely relates to or interests the party you are getting the link from. For example, if you have a website dedicated [...]

We have looked at a lot of ways to improve your links to your website, and different tactics you can use. A few hints have been dropped as to links that will not help your site, and practices that might actually hurt your rankings with the major search engines. Let’s take a closer look at [...]

One-way links are the most important, valuable resource you have to drive traffic to your website. When they qualify as ‘quality links’ under search engine guidelines, they exponentially improve your chances of high ranking. Alone, they may even outstrip online searches as a direct provider of website traffic! A one-way link is simply a link [...]

Matt Cutts needs no Introduction. Matt Cutts is engineer with Google and is been with Google from last 8 years. I don’t think there can be anyone other than Matt Cutts to talk about SPAM and how to avoid Spam on your website. See this fantastic video on “What Google knows about spam” by Matt [...]

In our last link related post, we listed the types of links you can use to increase traffic to your site, and defined each type. Now we are going to cover how to add links and where to go for more. The listing of these links is different from the previous post, as they follow [...]

There has been a bit of a debate lately as to whether the era of search engine optimization is at an end. With the advent of social networking, and the various ways to drive traffic to your site outside of the search engines, some web entrepreneurs are considering whether their dollars would be better spent [...]

The main focus of your attempt to optimize traffic to your site should be your content. Without solid content to inform and educate, keywords, meta tags and all other SEO tricks become irrelevant. Your top priority should be making your content great. Maintaining strong keyword density and still presenting a friendly, interesting style can be [...]

  Using Keywords to Target Your Specific Audience When you start to advertise your business online, you will probably be dealing with one of the major search engine companies. The most common form of advertising involves purchasing keywords that you wish your ad to appear in response to. If you wish to market a particular [...]