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  If your webpage only has inbound links to the home page, your rankings may suffer as search engines see these and can draw the wrong conclusions. They may assume that your site is very shallow and may not contain much information, or if you have done a really good job with obtaining links, but [...]

Lots of people come to me asking for a Top Paid Directory List to which they can submit their website. I’ve (delete ’a’) created my own list of Paid Directories that I think are authoritative directories. I’ve divided this list into two sections, (A) PageRank, and (B)Longevity. In the “A list” I’ve considered those directories [...]

An interesting aspect to linking is that you can always get new ideas simply by tracing links to see where they come from and why they linked to you in the first place. Sometimes you can learn a thing or two! For example, at PetStyles.com I have been focusing on the keywords ‘pet’, ‘dog’, ‘cat’, [...]

  The Google spiders are not perfect. They sometimes see things that aren’t there, and this can hurt you if they report incorrect findings back to the head spider. Internal links that are inconsistent when it comes to urls are the most common mistake that can lead to poor ranking. If I have a link [...]

  Link buying is a highly controversial area. This is because buying links can easily be looked on by Google as ‘ballot stuffing’. An inbound link is like a vote. We are all in a popularity contest, wanting to gain a seat on the first page of the SERPs. If other sites link to us [...]

You’ve started up your site. You’ve diligently written the best possible content, rewritten it, spread it around. You’ve turned it in to a Press Release, a video, and a pod cast. Your blog is up and running, and you’re trying to figure out your next step. What’s next? You need a new idea to give [...]

It started as a half page story on a UK financial site, under the header, “Only in America”. It told a tale of a 13 year old boy from a Texas town who used his father’s credit line to hole up with buddies in a motel and play X-Box with call girls he ordered from [...]

There are ten steps you can use to help drive traffic to your website. By following each step to conclusion and working your way down the list, you can help direct more and more traffic your way, and the real beauty of the process is that you can repeat it as many times as you [...]

  There’s a lot of buzz these days about ‘natural’ or ‘organic’ links. We’ve touched on them here, but not really gotten to know what the terms mean. Let’s look at why we need links in the first place, why these types of links are best, and how to get them. The search engines want [...]

  We’ve talked a lot about what sites are best to link to, what backlinks are most valuable, and which ones might actually hurt you. But what if you jumped into link building like a crazy animal when you first set up your site, and you have some links you now regret? You can actually [...]