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Every time Google indexes a page, it checks to see if the page is already in its database, if Google detects duplicate content, or notices a page that has not been accessed in a long time, Google automatically marks the content as a supplemental result. More and more webmasters have expressed their displeasure at their [...]

Having dealt with many SEO related sites, I often get asked what will be the impact if a webmaster makes changes to his site content, or structure. Usually the answer is what they don’t want to hear, making changes in the site’s structure, or changing around the content of the site too often, does impact [...]

Some time back Google launched its new service, called Google Base. Not many people know about Google base, and even search engine optimizers have very little idea as to what Google base is, in fact considering that its an innovation launched by Google, Google base has yet to gain much popularity. This however does not [...]

Paid links, as far as Google is concerned its spam, and as any good search engine should do, Google plans to stem this so called evil in the bud, only problem is how does Google differentiate between a genuine link, and a paid link? Surely unless Google opens up the site, and assess without a [...]

I had previously written an article on how page rank works, and how Google works on assigning the page rank to any web page, today’s article will be based on the mathematical approach to the Google page rank formula. If you are looking for a quick refresher on what is page rank, and how Google [...]

It seems every time Google makes a change to its search engine the world takes notice, and why not? Google is the biggest search engine on the planet, so if Google does make a change to even the smallest algorithm it uses, everyone should sit up and takes notice. Google revealed to the world its [...]