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All the work has been done. Your website is up, complete with all the essentials. You have introduced your company, showcased your product and services and bannered your to die-for promos. You have done all these preparations to grab the attention of your target audience to ensure that your website’s launch is a success and give you results that you like; however, it is not paying off – it is falling short of your expectations.
Effective and efficient marketing plan is needed for your website to be successful. The aesthetics or visuals are part of it but not the all of it. Wise and even non-conventional ways of promoting your website are keys to widen your reach and even make you stand out among the rest. What you need are out-of-the-box strategies to promote your website. Read along and learn useful tricks and tips that you can definitely apply.
1. Set-up an “injustice” campaign.
Look for something in your products or services that sets you apart from all your competitors and use this as your niche for this campaign. Conversely, identify and highlight your competitors’ products or services weak points. The best approach is to create a comparison game. Come up a review of these products and services – emphasizing your strengths and highlighting your competitors’ weaknesses. You can also add humor to this strategy but if you opt for this then it has to be really done well.
2. Give great discounts or freebies by maximizing the power of social media such as Facebook or Twitter.
This can be a powerful tool that can cause an influx in your site. You can set-up a Facebook business page and/or a Twitter account and create special treats exclusively for your Facebook and/or Twitter followers. For example, you will give away your top-of-the-line product for the person who can come up with the most creative tagline for the said product. Think of creative ways on how to use the full potential of these social networking sites to your advantage.
3. Attend business conferences and exhibits.
Go to these events with your camera and journal the highlights and use it in your website. Write something about the event and publish in your blog or website and of course, advise the event organizers about it. A lot of times, organizers will use this to raise awareness on their future and succeeding events. This too is a good venue for you to meet people who are in the same field as you. This is beneficial in expanding your network. You can also interview some organizers and attendees and incorporate it in your article and then don’t forget to get their email addresses and inform them when you will publish these article and videos for them to see and spread the word.
4. Share and promote a product in your industry that you really, really like.
Do this for free and do not tell the manufacturers about it. Just write about it as happy and satisfied consumer. Outline the points and things your love most about that product and why is it good. You can also do this in chunks or several parts so that you can promote this particular product several times. Surely, they will find out about it and might even partner with you and link their site to yours; thus giving you more traffic. Not everything in business should be an ex-deal; sometimes giving or doing something for free can have great rewards too.
5. Begin a series of webinars or a Google+ Hangout series for that matter.
You can utilize this to coach people and create real time interaction with your participants. This a great tool to build your credibility and establish yourself as an expert in the industry. It is good to know too, that many people in Google+ like Hangout sessions and they will take time to join to check out what is going on. This can really be a great idea for more and more people to know you and your company.
6. Establish partners.
It is also wise to partner with another entity that is in the same field as you but not directly competing against you. You can jointly conduct a webinar or Hangout. This can benefit both of you; hence, expanding your reach all the more. In doing this, you have more opportunities to be noticed.
7. Come up with periodic awards for your industry.
Package it with attractive badges they can put in their websites as well as actual trophies that you can give them (if possible). These companies will surely appreciate and brag about it. Without a doubt, the winners will showcase the award in their website and as a result, you will get links and traffic out of this. More than that, making partnerships with these companies will now be easier.
8. Don’t hesitate to give away some of your products for free.
This is an effective marketing tool. For example, offer the basic item for free but for them to experience and enjoy its full benefits they have to buy the other products in the package. Or give the basic feature for free but in order to maximize the entire product, you customer has to pay for the add-ons. If I may say, use this as a bait to catch more fish.
9. What else can you give away for free?
Scout for places where you can get essential tool or service that is useful in your industry and give it away for free. And then, think of ways wherein you can use this as add-ons, improvements or enhancements to the product that they pay for.
10. Contact popular individuals to review your product.
Give out your best products or services to the top bloggers or influential personalities in your city, and in return, ask them to share their thoughts about the product in their blogs and for personalities to tweet about the product. This strategy has the capacity to spread the word like wildfire and will do you a lot of good.
11. Give credit to where the credit is due.
Be generous in commending people who deserve them. The more the better. This is especially applicable for forerunners, leaders and innovators in your industry. This is goodwill, kindness and generosity in action. More often than not, this act will link back to you. These people will usually give back and thank you for the good words you have for them and might even give you leads.
12. Share your knowledge.
Give talks and seminars during gatherings of your local business chamber and the like. Do this as often as you can. This builds you up as an authority in your field, which can definitely increase your sales. Plus, you too can charge more than the rest in your industry solely because you are an expert. People will have more confidence in working with experts and will not have second thoughts in spending more, just to work with nothing but the best.
13. Organize events and meet ups.
As an expert, you now have a certain following. You can now set-up your own meet-ups and organize your own activities. Speak and be highly visible in these gatherings. This increases all the more the perception and the credibility that you are indeed an expert and an authority in this field, which ushers in to more customers.
14. Be friends with other blog sites and write for them.
Partner with top blog sites that has high volume of traffic – offer to guest post in their blog. Your write up has to be exceptionally excellent! This can cause an influx of visitors in your site. Guest posting is a brilliant idea to increase your following.
15. Join in the online community.
Utilize and be actively involved in forums. Don’t hesitate give away tricks and tips to others who need them. Be a resource to others even to your competitors. This solidifies that you really know what you are talking about.
16. Publish a “snippets of the week.”
Create highlights, showcasing the all the best in your industry this week. Include too best comments or posts from forums and other blogs. Create badges too for people to posts in their respective sites.
17. Create videos.
Maximize the influence and reach of YouTube. Interview reputable people in the market as well as customers and post them in YouTube. Send the link to the people you interviewed so they can post it too. This connects you with the best among the best in your market, which means more expertise, more traffic and more sales.
18. Arrange live discussions.
Moreover, conduct big group interviews and utilize a service like GoToMeeting and record them. Do the same thing – post in YouTube, and send out the link to these people for them to upload in their respective websites too.
19. Be an authority.
Always put excellent content in your site. Create great and attractive videos post them in your side and in YouTube, which is the second largest search engine. Interact with your customers by encouraging feedback, questions and suggestions. Ensure that you respond to these in your blog or thru video.
20. Share important facts.
Get proprietary data from your own company and other resources from your industry and create an in-depth periodic report and give this to people in your field, free of charge.
If these nonconventional ways still did not work in promoting your website then it is necessary to sit down and analyze. Study the numbers, the advertisements and transactions. Check and review what went wrong then innovate and improve. Rehabilitate your website by creating a new layout, uploading new videos and bring in fresh content. Constantly monitor your website to ensure its success. After doing that, try these out-of-the-box tricks and surely it will now work. They say, “the best things in life are free.” Indeed, they are! These free website promotions are guaranteed effective in drawing attention to your website.