When you are designing your website we always emphasize that your websites should be search engine friendly. By making the entire website design layout search engine friendly, you will be able to make your website respond better for all your future SEO efforts. By this we do not mean that your websites should be aesthetically unappealing in any way. Your websites should be aesthetically appealing for your users so that your target customers will feel comfortable to spend a considerable amount of time in your website reviewing your products and services.
Not many people realize that creating aesthetically appealing websites is a very important SEO consideration. Very often website design and SEO are dissected but experienced webmasters and SEO experts will know that you cannot separate one from the other. That is why it is crucial to hire web design companies with adequate SEO background so that you will not have to worry about restructuring your website at a later stage to meet your SEO requirements.
When you are designing your website, it is recommended that you do not load your pages with too much of flash elements. This will slow down your website tremendously making the search engine spiders to stay away from your website. However, this does not bar you from creating impressive layouts with well optimized images for fast loading pages. Validating your pages as per W3C standards is one of the ways of making your websites search engine friendly.
Many people are made to believe making one’s website search engine friendly means adding meta tags to the web pages. Search engines have moved far ahead from where they were a decade ago when they depended on these meta tags. Adding meta tags is just one aspect of SEO but there are lot more work to be done on your website to make the pages search engine friendly. When the search engine bots crawl your pages, they should not face any problems to reach the bottom of the pages. Your website’s coding should be error free and validated. Using open source content management systems is becoming one of the popular ways of keeping the codes clean. You can customize open source CMS to suit your specific needs. Gone are the days whereby custom content management systems were created from scratch. We have many advanced open source content management tools available at our disposal today. You can make use of these tools not only to cut costs but also to improve your website’s search engine performance. You will be able to find search engine friendly content management systems such as Joomla, WordPress, etc
Now that Google has announced a major revamp in its algorithm, your website’s quality is going to be of paramount importance for better ranking. Your website should be user friendly as much as it should be search engine friendly. You should not compromise on the aesthetic appeal of your website just make your website search engine friendly.